Episode #236: Mark Flanagan, Chief Revenue Officer at Red Points, explains why customer value must anchor every decision a revenue team makes. He highlights how rigid sales processes create friction that erodes trust early in the buyer experience. He explores why buyers arrive more informed than ever and how CROs must adapt to remain credible.
Episode #226: Joshua Leatherman explains why many B2B companies stall around 80 to 100 million when a sales-led approach exhausts the easier parts of the market. He shows how to replace random acts of marketing with a scalable go to market system that unites demand marketing, sales development, revenue operations, sales, and client success around a shared process and attribution.
Episode #226: Joshua Leatherman explains why many B2B companies stall around 80 to 100 million when a sales-led approach exhausts the easier parts of the market. He shows how to replace random acts of marketing with a scalable go to market system that unites demand marketing, sales development, revenue operations, sales, and client success around a shared process and attribution.