Episode #264: Tetiana Gorbunova, Chief Sales Officer at Jooble, introduces her sales leadership journey across multiple roles and transformations. She shares how leading more than 40 sales professionals requires focus, structure, and a clear team direction. She explains what it takes to operate across six countries while staying consistent in execution. She sets up the episode focus on what is changing in B2B sales and how leaders should respond.

In this 4:43 video, Tetiana Gorbunova explains why long-term forecasting has changed in today’s volatile economy. She contrasts how planning worked five to seven years ago with how fast markets can now shift in a single week. She explains why leaders must build flexible plans with checkpoints and adjust quickly when assumptions prove false. She also explains why rapid testing beats waiting for complete data.