Read more about the article The CMO’s Role: A Contrasting Perspective

The CMO’s Role: A Contrasting Perspective

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Warren Zenna is the founder and CEO of the CRO Collective, a company that focuses on helping CEOs build CRO-ready organizations. Warren discusses how multiple C-suite executives informing revenues creates silos and hinders alignment, proposing a single C-suite role for streamlined revenue development across departments.

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Read more about the article Part 2: What B2B CEOs Want From Their CMOs

Part 2: What B2B CEOs Want From Their CMOs

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Hear directly from the CEO of Maxio, Randy Wootton, a 3x CEO, former CRO, and Chief Strategy Officer, about the evolution of the role of the CMO, emphasizing that today, greater focus needs to be placed on revenue generation, customer marketing thought leadership, self-serve buying, and overall value creation for the company.

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