In this 2:55 video, Asmita Singh explains why marketing should stay engaged through the full funnel. She describes marketing as the connective tissue across touchpoints before and after close. She highlights the role of validating data and case studies during sales conversations. She also shares how closed-lost surveys can revive prospects.
Episode #250: Asmita Singh, Chief Marketing Officer at BARBRI Global, explains why the voice of the customer is the foundation of a durable go-to-market. She explains how trust is built on credible data, not cherry-picked claims. She shares how marketing can connect siloed insights across sales, product, and service. She also outlines how bottom-up models improve revenue predictability with finance alignment
Episode #250: Asmita Singh, Chief Marketing Officer at BARBRI Global, explains why the voice of the customer is the foundation of a durable go-to-market. She explains how trust is built on credible data, not cherry-picked claims. She shares how marketing can connect siloed insights across sales, product, and service. She also outlines how bottom-up models improve revenue predictability with finance alignment.
Episode #204: In this 2:51 video, Jody Guetter discusses the tension between abundant data and human creativity in the marketing field. She cautions that efficiency gains must not squeeze out empathy or imagination. She also shares why slowing down strategically restores room for innovative thinking and argues that nurturing the creative process ultimately accelerates results.
Episode #204: Jody Guetter, CEO at finmarkIQ, explains why AI‑era marketing must include real people at every stage. She argues that the human-in-the-loop extends beyond data validation to market testing, focus groups, and brand activation. Jody also shows how CMOs must be technologists without forgetting who they serve and outlines how human touch differentiates B2B strategies in an age of automation.
Episode #204: Jody Guetter, CEO at finmarkIQ, explains why AI‑era marketing must include real people at every stage. She argues that the human-in-the-loop extends beyond data validation to market testing, focus groups, and brand activation. Jody also shows how CMOs must be technologists without forgetting who they serve and outlines how human touch differentiates B2B strategies in an age of automation.