Read more about the article CMO Resilience: How to Prove Marketing’s Value

CMO Resilience: How to Prove Marketing’s Value

Izabela Misiorny, Chief Marketing Officer at Siteimprove, discusses the intricate balance involved in proving the value of marketing. She shares her passion for marketing, communication, and her journey across various cultures, emphasizing the importance of resilience and adaptability in today's ever-changing landscape. She also discussed crucial insights into how marketers can effectively communicate their strategic importance both internally and externally.

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Read more about the article CMO Resilience: How to Prove Marketing’s Value

CMO Resilience: How to Prove Marketing’s Value

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Izabela Misiorny, Chief Marketing Officer at Siteimprove, discusses the intricate balance involved in proving the value of marketing. She shares her passion for marketing, communication, and her journey across various cultures, emphasizing the importance of resilience and adaptability in today's ever-changing landscape. She also discussed crucial insights into how marketers can effectively communicate their strategic importance both internally and externally.

Continue ReadingCMO Resilience: How to Prove Marketing’s Value
Read more about the article How to Successfully Onboard a New VP of Marketing

How to Successfully Onboard a New VP of Marketing

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Annie Wissner, VP of Marketing at Choozle, shares tips for new VPs or Heads of Marketing. She emphasizes relationship building, understanding existing initiatives, and conducting a listening tour. Annie highlights the need to assess marketing functions, analyze the competitive landscape, and identify gaps. She also discusses the importance of a clear content strategy, creating engaging content, and balancing urgent tasks with long-term planning.

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Read more about the article B2B CMOs: How to Constantly Create A+ Content

B2B CMOs: How to Constantly Create A+ Content

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Introducing Devin Davis, the VP of Marketing at Tetrate, who speaks about the impact of content on every aspect of marketing. With nearly 20 years of experience in the field and leading significant-sized marketing organizations, Devin shares his unique playbook for content creation and how it can revitalize your marketing strategy.

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Read more about the article CMOs: The PE-Backed B2B Marketing Model

CMOs: The PE-Backed B2B Marketing Model

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Kevin Bobowski, a 3x CMO with 20+ years in B2B, has experienced how different business models factor into success. The private equity (PE) backed model brings a structured and rigorous approach to efficiency and growth. Kevin shares the PE model, its success playbook and standardization, and how marketers can leverage the advantages.

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