In this 5:09 video, David T. Roberts explains why retention metrics reflect customer experience execution. He shares why customer focus must be visible through the entire lifecycle. He outlines how journey management connects sales, adoption, and support. He emphasizes solving root causes so customers feel heard and supported.
Episode #253: David T. Roberts, Chief Executive Officer at SugarCRM, explains why loyalty is a primary growth lever for B2B. He shares how curiosity, process, and data make customer focus real. He breaks down how teams can activate feedback to improve retention. He also explains why context is essential for using AI well.
Episode #253: David T. Roberts, Chief Executive Officer at SugarCRM, explains why loyalty is a primary growth lever for B2B. He shares how curiosity, process, and data make customer focus real. He breaks down how teams can activate feedback to improve retention. He also explains why context is essential for using AI well.
Episode #215: Cindy White, Chief Marketing Officer at Mitek Systems, traces a global path from B2C brand building to purpose-driven B2B leadership. She explains how advanced AI and biometrics at Mitek safeguard real people and real identities. Her focus is on stopping bots and fraudulent actors before they cause harm. Her personal passions and philanthropy underscore a career centered on using technology for good.
In this 4:27 video, Cindy White urges leaders to replace one-and-done surveys with continuous listening. She recommends NPS and CSAT programs that reach beyond the buying committee. She also suggests reducing customer tax by offering value like alpha and beta access. It’s all about starting every internal discussion by tying the voice of the customer to the purpose.
Episode #215: Cindy White, Chief Marketing Officer at Mitek Systems, traces a global path from B2C brand building to purpose-driven B2B leadership. She explains how advanced AI and biometrics at Mitek safeguard real people and real identities. Her focus is on stopping bots and fraudulent actors before they cause harm. Her personal passions and philanthropy underscore a career centered on using technology for good.
Episode #207: Courtny Cloeter, Chief Revenue Officer at OneSource Virtual, explains how reframing growth expectations fuels accelerated success. He emphasizes the importance of continually revisiting real customer value, engaging deeply with feedback, and cultivating a culture that welcomes constructive feedback. Courtny shares how using the “so what” test prioritizes high‑impact initiatives.
Episode #207: Courtny Cloeter, Chief Revenue Officer at OneSource Virtual, explains how reframing growth expectations fuels accelerated success. He emphasizes the importance of continually revisiting real customer value, engaging deeply with feedback, and cultivating a culture that welcomes constructive feedback. Courtny shares how using the “so what” test prioritizes high‑impact initiatives.