Episode #314: GTM Leader Lauren Shleifer Goldstein explains why customer obsession is the foundation of sustainable business growth. She shares practical strategies for aligning teams, building trust, and using customer insights to improve decisions across the organization. Lauren also reveals why people, processes, and customer understanding matter more than technology alone.
In this 3:47 video, Lauren Shleifer Goldstein explains why organizations should engage buyers long before formal sales conversations begin. She shares how thought leadership helps customers recognize problems earlier in their journey. Lauren also discusses practical ways to build trust before buyers create their shortlist.
Episode #314: GTM Leader Lauren Shleifer Goldstein explains why customer obsession is the foundation of sustainable business growth. She shares practical strategies for aligning teams, building trust, and using customer insights to improve decisions across the organization. Lauren also reveals why people, processes, and customer understanding matter more than technology alone.
Carol Carpenter, Chief Marketing Officer of Unity, reflects on her transition from CMO to CEO. She emphasizes the value of a CEO’s council for support and the importance of thinking beyond functional roles to consider broader organizational aspects. She also highlights the impact of symbolic gestures in fostering effective leadership and building a strong, cohesive team.
Carol Carpenter, Chief Marketing Officer of Unity, reflects on her transition from CMO to CEO. She emphasizes the value of a CEO’s council for support and the importance of thinking beyond functional roles to consider broader organizational aspects. She also highlights the impact of symbolic gestures in fostering effective leadership and building a strong, cohesive team.