Andy Weiss, Chief Marketing Officer at Ceipal, explores how adaptive frameworks can effectively guide companies through periods of rapid change. He shares his unique career journey and discusses the significance of understanding the fundamentals of business to sustain success in ever-evolving markets.
Andy Weiss, Chief Marketing Officer at Ceipal, explores how adaptive frameworks can effectively guide companies through periods of rapid change. He shares his unique career journey and discusses the significance of understanding the fundamentals of business to sustain success in ever-evolving markets.
In this 4:04 video, Dawn Mueller discusses the essential role of CMOs in promoting interfunctional coordination within companies. She highlights the importance of robust analytics tools, such as multi-touch attribution and AI-powered solutions, to showcase marketing’s value and extend its impact into various areas of business. She also encourages marketing professionals to quantify their contributions and take the lead on interdepartmental initiatives to drive greater organizational value.
In this 2:43 video, Joanna Nguyen discusses the functional challenges of creating marketing strategies from scratch, highlighting the need for creativity and data-driven decision-making without historical data. She reflects on her experience at Amazon, emphasizing the importance of adapting strategies to B2B buyers' evolving mindsets.