Episode #300: Casey Carey, Chief Marketing Officer at TCP Software, discusses how buyer behavior, trust, customer understanding, and AI are reshaping modern B2B growth. He explains why earning a place on the buyer's shortlist before a purchase process begins has become critical. Casey also shares practical strategies for creating preference, improving alignment, and increasing win rates.
In this 2:02 video, Casey Carey explains how AI has accelerated the empowered-buyer trend and changed the way purchasing decisions are made. Buyers often enter the market with a shortlist already established and a preferred vendor in mind. Casey shares why earning a place on that initial list has become one of the most important growth priorities in B2B.
Episode #300: Casey Carey, Chief Marketing Officer at TCP Software, discusses how buyer behavior, trust, customer understanding, and AI are reshaping modern B2B growth. He explains why earning a place on the buyer's shortlist before a purchase process begins has become critical. Casey also shares practical strategies for creating preference, improving alignment, and increasing win rates.
Giuseppe Colucci, Chief Growth Officer at Textbroker International, shares how AI disruption forced his company to rethink its business model, reposition its growth strategy, and rebuild around evolving customer needs. He explains why traditional approaches to SEO, visibility, and transactional selling are losing effectiveness in the AI era. The conversation also explores how trust, customer conversations, and brand sentiment are becoming essential to sustainable growth after disruption.
Giuseppe Colucci, Chief Growth Officer at Textbroker International, shares how AI disruption forced his company to rethink its business model, reposition its growth strategy, and rebuild around evolving customer needs. He explains why traditional approaches to SEO, visibility, and transactional selling are losing effectiveness in the AI era. The conversation also explores how trust, customer conversations, and brand sentiment are becoming essential to sustainable growth after disruption.
Episode #293: Madison Conway, Chief Marketing Officer at The DCC Group, shares how AI is changing trust, buyer expectations, and decision-making. She explains why companies must move beyond urgency and define success before adopting AI. Shel also outlines how leaders can build confidence by aligning technology decisions with real business value.
Episode #293: Madison Conway, Chief Marketing Officer at The DCC Group, shares how AI is changing trust, buyer expectations, and decision-making. She explains why companies must move beyond urgency and define success before adopting AI. Shel also outlines how leaders can build confidence by aligning technology decisions with real business value.
Episode #290: Margaret Dawson, Chief Marketing Officer at SUSE, explains how the modern CMO role is evolving from simply communicating products to building trust through customer understanding, storytelling, and authority. She shares why AI-driven buying behavior, growing market noise, and delayed buyer engagement are forcing marketers to rethink how they earn credibility. The conversation highlights why customer-centric messaging, human engagement, and differentiated positioning remain foundational to sustainable B2B growth.
Episode #290: Margaret Dawson, Chief Marketing Officer at SUSE, explains how the modern CMO role is evolving from simply communicating products to building trust through customer understanding, storytelling, and authority. She shares why AI-driven buying behavior, growing market noise, and delayed buyer engagement are forcing marketers to rethink how they earn credibility. The conversation highlights why customer-centric messaging, human engagement, and differentiated positioning remain foundational to sustainable B2B growth.
Episode #287: Paul Gottsegen, CMO and President at ISG, explains why conventional ABM approaches often fail to create real buyer trust. He discusses conversational messaging, customer understanding, and the limits of AI-generated communication. Paul also shares why human connection and customer pain points must guide modern go-to-market execution.