Read more about the article Part Two: The Revenue Logic of Customer Obsession

Part Two: The Revenue Logic of Customer Obsession

Episode #313: Bettina Isabelle Berntsen, Chief Marketing Officer at SuperOffice, explains how customer obsession becomes a measurable growth strategy when it drives every business decision. She shares how combining customer insight, market research, and internal alignment strengthened positioning, increased pipeline, and improved deal quality. The result is a practical framework that connects customer trust directly to sustainable revenue growth. It demonstrates why customer obsession must become an operating model rather than a marketing initiative.

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Read more about the article (4:05 Q&A Video) “Customer Evidence Creates Smarter Go-to-Market Decisions”

(4:05 Q&A Video) “Customer Evidence Creates Smarter Go-to-Market Decisions”

In this 4:05 video, Bettina Isabelle Berntsen explains why customer obsession begins by challenging assumptions with evidence. She shares how combining everyday customer conversations with broader market research helps organizations understand future needs instead of only current requests. That approach creates stronger go-to-market strategies built around real customer priorities rather than internal opinions.

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Read more about the article Part Two: The Revenue Logic of Customer Obsession

Part Two: The Revenue Logic of Customer Obsession

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Episode #313: Bettina Isabelle Berntsen, Chief Marketing Officer at SuperOffice, explains how customer obsession becomes a measurable growth strategy when it drives every business decision. She shares how combining customer insight, market research, and internal alignment strengthened positioning, increased pipeline, and improved deal quality. The result is a practical framework that connects customer trust directly to sustainable revenue growth. It demonstrates why customer obsession must become an operating model rather than a marketing initiative.

Continue ReadingPart Two: The Revenue Logic of Customer Obsession
Read more about the article Everyone Should Be a PhD of the Customer

Everyone Should Be a PhD of the Customer

Socrates saw the risk more than 2,000 years ago. When written language became a new mode of communication, the concern was not that writing was bad. The concern was that people might start confusing access to information with real understanding. In Plato’s Phaedrus, Socrates tells the story of Theuth, the inventor of writing, who presents writing as a breakthrough for memory and wisdom. King Thamus pushes back. Writing, he says, will not truly strengthen memory. It will create reminders. People will be able to look things up, repeat what has been written, and appear knowledgeable — without necessarily carrying that knowledge inside them.

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Read more about the article CMOs: Elevating the Customer Role to a Seat at the Table

CMOs: Elevating the Customer Role to a Seat at the Table

Peter Lloyd, a globally experienced CMO and marketing expert, explores the critical role of customer-centric strategies in global marketing and sales. He shares his vast experience from his tenure at Digicel, highlighting the importance of elevating the customer’s role to the highest authority in any business decision process. He also discusses building a customer-obsessed culture within organizations and how this approach influences success both in the B2C and B2B sectors.

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Read more about the article CMOs: Elevating the Customer Role to a Seat at the Table

CMOs: Elevating the Customer Role to a Seat at the Table

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Peter Lloyd, a globally experienced CMO and marketing expert, explores the critical role of customer-centric strategies in global marketing and sales. He shares his vast experience from his tenure at Digicel, highlighting the importance of elevating the customer’s role to the highest authority in any business decision process. He also discusses building a customer-obsessed culture within organizations and how this approach influences success both in the B2C and B2B sectors.

Continue ReadingCMOs: Elevating the Customer Role to a Seat at the Table