Kevin Bobowski, a 3x CMO with 20+ years in B2B, has experienced how different business models factor into success. The private equity (PE) backed model brings a structured and rigorous approach to efficiency and growth. Kevin shares the PE model, its success playbook and standardization, and how marketers can leverage the advantages.
In today's competitive landscape, winning buyers' time is essential for success. Marketers need strategies to grab their attention, as buyers conduct 70% of their research before engaging with a company. Jessica Zall, CMO of Percent, draws on her 20+ years in B2B and B2C marketing to share invaluable insights on this topic.
Hear directly from the CEO of Maxio, Randy Wootton, a 3x CEO, former CRO, and Chief Strategy Officer, about the evolution of the role of the CMO, emphasizing that today, greater focus needs to be placed on revenue generation, customer marketing thought leadership, self-serve buying, and overall value creation for the company.
Vincent Guérin, a B2B marketing veteran with over 20 years of experience, emphasizes the significance of content in B2B marketing. He advises crafting valuable content for diverse audiences, emphasizing thought leadership to establish trust, with an 85% focus on audience-centric content and 15% on product-related content.
Steffen Hedebrandt, co-founder and CMO of Dream Data, a revenue attribution company, with 15+ years of B2B experience, is dedicated to data-driven marketing. He shares insights and recommendations from working with 400+ clients to connect marketing actions across the buyer's journey with revenue outcomes. His insights are both fascinating and telling to all B2B marketers.
Neil Morrison is the Global Head of Measurement at Signal AI, who works with four of the world’s top ten consulting firms. Neil has witnessed the evolution of AI and its impact on businesses. He helps clients track their brand reputation and thought leadership content to make data-driven decisions that significantly impact the bottom line.