Read more about the article (3:56 Q&A Video) “Building Revenue Alignment Accelerates Innovation and Decision Making”

(3:56 Q&A Video) “Building Revenue Alignment Accelerates Innovation and Decision Making”

In this 3:56 video, Dean Hickman-Smith explains that internal alignment begins with culture, mutual respect, and clear communication across leadership teams. He describes how distributed organizations can still move quickly when teams debate openly and commit to shared decisions. Dean emphasizes that when leaders remove ego and focus on outcomes, companies can innovate faster and respond better to customer feedback.

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Read more about the article Why Your CRO Playbook Is Already Obsolete

Why Your CRO Playbook Is Already Obsolete

Episode #268: Dean Hickman-Smith, Chief Revenue Officer at Testlio, explains why traditional CRO planning models are becoming outdated in faster technology markets. He describes how revenue leaders must shorten planning cycles and strengthen feedback loops among sales, product, and marketing. Dean shows that modern revenue leadership requires constant learning, customer alignment, and faster decision-making to keep up with rapidly changing buyer expectations.

Continue ReadingWhy Your CRO Playbook Is Already Obsolete
Read more about the article Why Your CRO Playbook Is Already Obsolete

Why Your CRO Playbook Is Already Obsolete

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Episode #268: Dean Hickman-Smith, Chief Revenue Officer at Testlio, explains why traditional CRO planning models are becoming outdated in faster technology markets. He describes how revenue leaders must shorten planning cycles and strengthen feedback loops among sales, product, and marketing. Dean shows that modern revenue leadership requires constant learning, customer alignment, and faster decision-making to keep up with rapidly changing buyer expectations.

Continue ReadingWhy Your CRO Playbook Is Already Obsolete
Read more about the article From Crisis to Growth Catalyst: Tackling the Trust Epidemic Head-On

From Crisis to Growth Catalyst: Tackling the Trust Epidemic Head-On

74% of B2B buyers reject customer proof and 61% worry leaders are being intentionally misleading. The most important factor in whether companies do business with you is trust. Discover how making trust measurable can turn the trust crisis into your competitive advantage.

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Read more about the article The Customer Voice Gap: ABM’s Hidden Threat to Growth

The Customer Voice Gap: ABM’s Hidden Threat to Growth

The Customer Voice Gap is the leading threat to any AI transformation strategy and overall ABM success. The world's leading consultancies agree: ignore it, growth stalls, innovation evaporates, and competitors seize the advantage. Closing the gap is the greatest path to sustainable success.

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Read more about the article (2:32 Summary Video) “Avoiding The Long-Term Vision Trap With Anchors”

(2:32 Summary Video) “Avoiding The Long-Term Vision Trap With Anchors”

In this 2:32 video, Tarmo Van Der Goot warns against short-term decisions that drift teams off course. He explains how repeated small detours compound into months of lost progress. The remedy is to anchor every near-term move to long-term intent. If a choice does not align, leaders should either adjust the plan or pass it.

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Read more about the article The CRO’s Dilemma: Mastering Long-Term Vision While Hitting Short-Term Quotas

The CRO’s Dilemma: Mastering Long-Term Vision While Hitting Short-Term Quotas

Episode #216: Tarmo Van Der Goot, Chief Revenue Officer at Frisbii, explains how to reconcile quarterly targets with durable growth. He frames Net Revenue Retention as the North Star that keeps short-term choices tethered to strategy. He details how a unified ICP, tight product partnership, and direct voice-of-customer contact prevent reactive churn. He closes with culture and focus as the foundation for cross-sell at scale.

Continue ReadingThe CRO’s Dilemma: Mastering Long-Term Vision While Hitting Short-Term Quotas
Read more about the article The CRO’s Dilemma: Mastering Long-Term Vision While Hitting Short-Term Quotas

The CRO’s Dilemma: Mastering Long-Term Vision While Hitting Short-Term Quotas

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Episode #216: Tarmo Van Der Goot, Chief Revenue Officer at Frisbii, explains how to reconcile quarterly targets with durable growth. He frames Net Revenue Retention as the North Star that keeps short-term choices tethered to strategy. He details how a unified ICP, tight product partnership, and direct voice-of-customer contact prevent reactive churn. He closes with culture and focus as the foundation for cross-sell at scale.

Continue ReadingThe CRO’s Dilemma: Mastering Long-Term Vision While Hitting Short-Term Quotas