AI Strategy Shift: Moving Beyond Workflow Automation

Episode #285: Jerome Stewart, Chief Marketing Officer at Conviva, explains why AI must move beyond workflow automation into real business impact. He shares how marketers can use iteration, systems, and sharper messaging to accelerate growth. Stewart also emphasizes that trust and relationships still matter most. His perspective shows how leaders can blend AI speed with smarter outcomes.

Continue ReadingAI Strategy Shift: Moving Beyond Workflow Automation

AI Strategy Shift: Moving Beyond Workflow Automation

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Episode #285: Jerome Stewart, Chief Marketing Officer at Conviva, explains why AI must move beyond workflow automation into real business impact. He shares how marketers can use iteration, systems, and sharper messaging to accelerate growth. Stewart also emphasizes that trust and relationships still matter most. His perspective shows how leaders can blend AI speed with smarter outcomes.

Continue ReadingAI Strategy Shift: Moving Beyond Workflow Automation