74% of B2B buyers reject customer proof and 61% worry leaders are being intentionally misleading. The most important factor in whether companies do business with you is trust. Discover how making trust measurable can turn the trust crisis into your competitive advantage.
The Customer Voice Gap is the leading threat to any AI transformation strategy and overall ABM success. The world's leading consultancies agree: ignore it, growth stalls, innovation evaporates, and competitors seize the advantage. Closing the gap is the greatest path to sustainable success.
In this 2:32 video, Tarmo Van Der Goot warns against short-term decisions that drift teams off course. He explains how repeated small detours compound into months of lost progress. The remedy is to anchor every near-term move to long-term intent. If a choice does not align, leaders should either adjust the plan or pass it.
Episode #216: Tarmo Van Der Goot, Chief Revenue Officer at Frisbii, explains how to reconcile quarterly targets with durable growth. He frames Net Revenue Retention as the North Star that keeps short-term choices tethered to strategy. He details how a unified ICP, tight product partnership, and direct voice-of-customer contact prevent reactive churn. He closes with culture and focus as the foundation for cross-sell at scale.
Episode #216: Tarmo Van Der Goot, Chief Revenue Officer at Frisbii, explains how to reconcile quarterly targets with durable growth. He frames Net Revenue Retention as the North Star that keeps short-term choices tethered to strategy. He details how a unified ICP, tight product partnership, and direct voice-of-customer contact prevent reactive churn. He closes with culture and focus as the foundation for cross-sell at scale.