Ramya Kumaraswamy, Vice President of Growth and Demand at TaskUs, addresses the identity crisis that many CMOs face in today’s fast-paced environment. She explores why marketers struggle to gain respect within their organizations and how technology complicates that issue. She highlights the value of genuine customer advocacy as a path to trust. She also underscores that aligning with customers’ needs can reinvent a company’s go-to-market approach.
Ramya Kumaraswamy, Vice President of Growth and Demand at TaskUs, addresses the identity crisis that many CMOs face in today’s fast-paced environment. She explores why marketers struggle to gain respect within their organizations and how technology complicates that issue. She highlights the value of genuine customer advocacy as a path to trust. She also underscores that aligning with customers’ needs can reinvent a company’s go-to-market approach.
Manisha Khadge, Chief Marketing Officer at Mindbowser Inc., delves deeply into the necessity for adaptability in marketing, the rapid pace of technological advancements, and how these factors shape effective leadership and company dynamics. Manisha shares her journey from the technical side of the industry into marketing, underscoring the importance of balancing strategic planning with hands-on practice.
Manisha Khadge, Chief Marketing Officer at Mindbowser Inc., delves deeply into the necessity for adaptability in marketing, the rapid pace of technological advancements, and how these factors shape effective leadership and company dynamics. Manisha shares her journey from the technical side of the industry into marketing, underscoring the importance of balancing strategic planning with hands-on practice.
Meet Charlie Riley, a VP of Marketing with 20+ years of experience, recognized as a top 50 marketing influencer. He emphasizes that internal marketing is vital, fostering collaboration and cohesion by cultivating a communicative culture within organizations – the glue for departmental unity and success.
Alex Shevelenko is the CEO of RELAYTO, a content experiences company. With a vast background at companies like Salesforce, SAP, and Microsoft, Alex discusses how to go beyond the limitations of traditional content delivery methods and create interactive customer experiences for better engagement and actions.