Episode #322: Cristy Garcia, Chief Marketing Officer at impact.com, explains how influencer marketing can build trust and drive measurable B2B growth. She explores buying committees, ABM, performance-based partnerships, UGC, and customer communities. Cristy shows why authentic third-party voices can become powerful assets across the entire revenue funnel.
In this 2:04 video, Cristy Garcia explains why customer obsession requires more than completing a transaction. Influencers can create communities where customers develop stronger connections, trust, and a sense of belonging around a brand. Cristy argues that B2B companies have an opportunity to use these communities more intentionally to strengthen customer relationships.
Episode #322: Cristy Garcia, Chief Marketing Officer at impact.com, explains how influencer marketing can build trust and drive measurable B2B growth. She explores buying committees, ABM, performance-based partnerships, UGC, and customer communities. Cristy shows why authentic third-party voices can become powerful assets across the entire revenue funnel.
Discover how Morgan Digiorgio harnessed the opportunities between marketing and sales to achieve growth, boasting a remarkable 152% expansion over a span of three years. During this insightful discussion, don’t miss the opportunity to glean insights from her triumphs and strategies.
A joint research study between Forrester and Impact.com, with companies with mature partnership programs witnessing an average of 28% of their total company revenue.In this 4:43 podcast episode video clip…