Monica Elgemark, Chief Marketing Officer at Oneflow, delves on the challenges companies face in maintaining focus on their Ideal Customer Profile (ICP). Monica brings her extensive experience to the table, discussing how internal company issues can sometimes be the biggest roadblocks to sustainable growth. She emphasizes the crucial role of marketing in aligning company-wide strategies with a clearly defined ICP.
Monica Elgemark, Chief Marketing Officer at Oneflow, delves on the challenges companies face in maintaining focus on their Ideal Customer Profile (ICP). Monica brings her extensive experience to the table, discussing how internal company issues can sometimes be the biggest roadblocks to sustainable growth. She emphasizes the crucial role of marketing in aligning company-wide strategies with a clearly defined ICP.
Kaila Yates, Interim CMO at Zellis, delves into the evolving role of the fractional CMO. With the business landscape rapidly shifting due to post-COVID challenges and AI advancements, the role of fractional CMOs is transitioning significantly. Kails discuss, understanding the trajectory of marketing strategies and how fractional leaders can effectively integrate and alter organizational practices is imperative..
Kaila Yates, Interim CMO at Zellis, delves into the evolving role of the fractional CMO. With the business landscape rapidly shifting due to post-COVID challenges and AI advancements, the role of fractional CMOs is transitioning significantly. Kails discuss, understanding the trajectory of marketing strategies and how fractional leaders can effectively integrate and alter organizational practices is imperative..
Claire Hartley, CMO and Company Director at Goodfellow, delves into the significance of becoming the leading customer authority in your business. She highlights why understanding customer needs and experiences is essential for developing effective go-to-market strategies and creating lasting competitive advantages. She also discussed the need for a holistic and deep understanding of customers, moving beyond transactional data to uncover customer motives, intentions, and feelings.
Claire Hartley, CMO and Company Director at Goodfellow, delves into the significance of becoming the leading customer authority in your business. She highlights why understanding customer needs and experiences is essential for developing effective go-to-market strategies and creating lasting competitive advantages. She also discussed the need for a holistic and deep understanding of customers, moving beyond transactional data to uncover customer motives, intentions, and feelings.