Read more about the article B2B Executives: How to Create a Unique Point of View and Bring the Industry Along

B2B Executives: How to Create a Unique Point of View and Bring the Industry Along

Sabina Jasinska, Chief Marketing Officer of Team Internet, explores how a strong and distinct marketing perspective can set companies apart in a competitive landscape. Drawing from her own career journey, she shares how blending emotional resonance with data-driven insights—and embracing the evolving role of AI—can help shape impactful strategies that connect with modern B2B audiences and secure a seat at the executive table.

Continue ReadingB2B Executives: How to Create a Unique Point of View and Bring the Industry Along
Read more about the article B2B Executives: How to Create a Unique Point of View and Bring the Industry Along

B2B Executives: How to Create a Unique Point of View and Bring the Industry Along

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Sabina Jasinska, Chief Marketing Officer of Team Internet, explores how a strong and distinct marketing perspective can set companies apart in a competitive landscape. Drawing from her own career journey, she shares how blending emotional resonance with data-driven insights—and embracing the evolving role of AI—can help shape impactful strategies that connect with modern B2B audiences and secure a seat at the executive table.

Continue ReadingB2B Executives: How to Create a Unique Point of View and Bring the Industry Along
Read more about the article (2:52 Summary Video) “Best Practices in Staying Customer-Obsessed for Businesses”

(2:52 Summary Video) “Best Practices in Staying Customer-Obsessed for Businesses”

In this 2:52 video, Nicolas Deswarte discusses the importance of leveraging the Ideal Customer Profile (ICP) and customer experience (CX) to drive business success. She highlights how understanding customer signals helps refine marketing strategies, perfect the customer experience, and build a sustainable growth strategy.

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Read more about the article How to Create Alignment Between Your ICP and Go-to-Market Strategy

How to Create Alignment Between Your ICP and Go-to-Market Strategy

Nicolas Deswarte, CMO of Thiga, shares insights on aligning Ideal Customer Profiles with go-to-market strategies. He emphasizes weekly customer engagement to ensure marketing, sales, and customer success efforts resonate with real needs. He also shares his insights that drives alignment, campaign effectiveness, and clarity in organizational communication.

Continue ReadingHow to Create Alignment Between Your ICP and Go-to-Market Strategy
Read more about the article How to Create Alignment Between Your ICP and Go-to-Market Strategy

How to Create Alignment Between Your ICP and Go-to-Market Strategy

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Nicolas Deswarte, CMO of Thiga, shares insights on aligning Ideal Customer Profiles with go-to-market strategies. He emphasizes weekly customer engagement to ensure marketing, sales, and customer success efforts resonate with real needs. He also shares his insights that drives alignment, campaign effectiveness, and clarity in organizational communication.

Continue ReadingHow to Create Alignment Between Your ICP and Go-to-Market Strategy