In this 4:27 video, Cindy White urges leaders to replace one-and-done surveys with continuous listening. She recommends NPS and CSAT programs that reach beyond the buying committee. She also suggests reducing customer tax by offering value like alpha and beta access. It’s all about starting every internal discussion by tying the voice of the customer to the purpose.
Episode #215: Cindy White, Chief Marketing Officer at Mitek Systems, traces a global path from B2C brand building to purpose-driven B2B leadership. She explains how advanced AI and biometrics at Mitek safeguard real people and real identities. Her focus is on stopping bots and fraudulent actors before they cause harm. Her personal passions and philanthropy underscore a career centered on using technology for good.
In this 4:32 video, Baris and Rhiannon argue for an outside-in strategy anchored in the voice of the customer. They warn against chasing outliers or aspirational accounts and urge focusing on the ideal customer who stays and grows because consistent listening to them keeps pace with shifting realities and clarifies priorities across teams. The VoC is an objective “truth serum” that aligns executives and sharpens ICP with confidence.
Episode #214: Baris Vural, Chief Revenue Officer at Smartlinx, and Rhiannon Staples, Chief Marketing Officer at ClearCompany, unpack the top growth blockers their peer C-suite leaders face. They connect internal misalignment, weak customer insight, and low trust to stalled revenue and show how ABM, if executed through brand and VoC, solves these gaps. As a result, you can expect practical guidance on aligning teams, refining ICP, and ultimately turning trust into pipeline momentum.
Episode #214: Baris Vural, Chief Revenue Officer at Smartlinxs, and Rhiannon Staples, Chief Marketing Officer at ClearCompany, unpack the top growth blockers their peer C-suite leaders face. They connect internal misalignment, weak customer insight, and low trust to stalled revenue and show how ABM, if executed through brand and VoC, solves these gaps. As a result, you can expect practical guidance on aligning teams, refining ICP, and ultimately turning trust into pipeline momentum.
In this 7:24 video, Luna Shirley and Sanja Gabler warn that over-alignment slides into interdepartmental micromanagement. They stress the importance of trusting expert teams once direction is clear and defined. They also add that focus and prioritization prevent internal drift. Moreover, they also point to leadership clarity as the engine of alignment.
Episode #210: Luna Shirley, Chief Revenue Officer at ROI Hunter, and Sanja Gabler, Chief Revenue Officer at Trapets, discuss the most complex growth barriers. They unpack internal alignment, customer obsession, and trust as core levers. They share lessons from long cycles and crowded SaaS markets that turn insights into practical execution.
Episode #210: Luna Shirley, Chief Revenue Officer at ROI Hunter, and Sanja Gabler, Chief Revenue Officer at Trapets, discuss the most complex growth barriers. They unpack internal alignment, customer obsession, and trust as core levers. They share lessons from long cycles and crowded SaaS markets that turn insights into practical execution.
In this 6:28 video, Mark Walker explores the misalignment between sales and marketing over lead value. He discusses how MQLs often focus on behavioral metrics without ICP fit, while sales expect leads ready to buy. He underscores the tension this creates in lead-nurturing efforts. The conversation spotlights practical steps to unite both teams.
Mark Walker, Co-founder and CEO at Revved Up, dives into the enduring challenges of B2B lead nurturing. He explores why many companies still rely on outdated tactics despite the availability of new tools and data. He shares insights on the power of brand-building, customer alignment, and elevating sales conversations. His perspective underscores the importance of bridging the gap between strategy and execution for sustainable growth.