Episode #342: Jan Willem Doornbos, Chief Marketing Officer at Nomentia, explains why sustainable B2B growth starts with strong foundations. He shares how customer outcomes can align sales and marketing around a common direction. Jan Willem also outlines why companies must build trust with future buyers and create distinctive marketing before demand becomes visible.
Episode #342: Jan Willem Doornbos, Chief Marketing Officer at Nomentia, explains why sustainable B2B growth starts with strong foundations. He shares how customer outcomes can align sales and marketing around a common direction. Jan Willem also outlines why companies must build trust with future buyers and create distinctive marketing before demand becomes visible.
In this 3:04 video, Jan Willem Doornbos explains why quarterly pressure can lead teams to overfocus on active buyers. Only around 5% of the market is buying at any given time, leaving a much larger future audience. He shares why education, trust, and awareness must begin before buyers enter a formal process.
Episode #338: Vlad Berson, Chief Marketing Officer at SOLVE, explains why ABM is an enterprise-wide go-to-market motion, not a marketing program. He outlines the alignment, skills, and long-term investment needed to earn executive trust. He also shows why strong segmentation and buyer relevance create the foundation for sustainable enterprise growth.
Episode #313: Bettina Isabelle Berntsen, Chief Marketing Officer at SuperOffice, explains how customer obsession becomes a measurable growth strategy when it drives every business decision. She shares how combining customer insight, market research, and internal alignment strengthened positioning, increased pipeline, and improved deal quality. The result is a practical framework that connects customer trust directly to sustainable revenue growth. It demonstrates why customer obsession must become an operating model rather than a marketing initiative.
In this 4:05 video, Bettina Isabelle Berntsen explains why customer obsession begins by challenging assumptions with evidence. She shares how combining everyday customer conversations with broader market research helps organizations understand future needs instead of only current requests. That approach creates stronger go-to-market strategies built around real customer priorities rather than internal opinions.
Episode #313: Bettina Isabelle Berntsen, Chief Marketing Officer at SuperOffice, explains how customer obsession becomes a measurable growth strategy when it drives every business decision. She shares how combining customer insight, market research, and internal alignment strengthened positioning, increased pipeline, and improved deal quality. The result is a practical framework that connects customer trust directly to sustainable revenue growth. It demonstrates why customer obsession must become an operating model rather than a marketing initiative.
Episode #267: Maryna Stavnycha, Former Chief Marketing Officer at SupportYourApp, explains why a predictable pipeline comes from learning systems, not fragmented funnel activity. She shows how teams can replace guesswork with repeatable loops, sharper ICP decisions, and clearer downstream metrics. She also makes the case that marketing must own business impact, not just output. Her perspective reframes marketing as the function that aligns teams, captures customer reality, and earns trust.
In this 3:18 video, Maryna Stavnycha explains why predictable pipeline starts with a well-defined ICP. She argues that teams waste time when testing and measurement sit atop weak customer definitions. Her view is that ideal customers are not just buyers but customers who quickly reach value, stay longer, and expand. She also stresses that ICP clarity must come from behavior, data, and testing.
Episode #267: Maryna Stavnycha, Former Chief Marketing Officer at SupportYourApp, explains why a predictable pipeline comes from learning systems, not fragmented funnel activity. She shows how teams can replace guesswork with repeatable loops, sharper ICP decisions, and clearer downstream metrics. She also makes the case that marketing must own business impact, not just output. Her perspective reframes marketing as the function that aligns teams, captures customer reality, and earns trust.