Read more about the article Why B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage

Why B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage

Aleassa Schambers, Chief Marketing Officer at Seerist, shares her rich history in marketing and delves into the crucial topic of leveraging customer experience (CX) as a competitive advantage. With insights from her diverse background that spans PR, sales enablement, and broad marketing leadership, Aleassa discusses how CMOs can elevate their role within the C-suite by championing CX and building deeper customer relationships.

Continue ReadingWhy B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage
Read more about the article Why B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage

Why B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage

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Aleassa Schambers, Chief Marketing Officer at Seerist, shares her rich history in marketing and delves into the crucial topic of leveraging customer experience (CX) as a competitive advantage. With insights from her diverse background that spans PR, sales enablement, and broad marketing leadership, Aleassa discusses how CMOs can elevate their role within the C-suite by championing CX and building deeper customer relationships.

Continue ReadingWhy B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage
Read more about the article (4:04 Summary Video) “CMO’s Role in Driving Value and Interfunctional Coordination”

(4:04 Summary Video) “CMO’s Role in Driving Value and Interfunctional Coordination”

In this 4:04 video, Dawn Mueller discusses the essential role of CMOs in promoting interfunctional coordination within companies. She highlights the importance of robust analytics tools, such as multi-touch attribution and AI-powered solutions, to showcase marketing’s value and extend its impact into various areas of business. She also encourages marketing professionals to quantify their contributions and take the lead on interdepartmental initiatives to drive greater organizational value.

Continue Reading(4:04 Summary Video) “CMO’s Role in Driving Value and Interfunctional Coordination”
Read more about the article CMOs: Driving Company Success with Strategic Interfunctional Coordination

CMOs: Driving Company Success with Strategic Interfunctional Coordination

Dawn Mueller, CMO of Vitech Systems Group, discusses the importance of strategic interfunctional coordination in driving company success. She explores market orientation, focusing on customer, competitor, and interfunctional alignment. She also highlights the CMO’s role in fostering teamwork to boost profitability and customer satisfaction.

Continue ReadingCMOs: Driving Company Success with Strategic Interfunctional Coordination
Read more about the article CMOs: Driving Company Success with Strategic Interfunctional Coordination

CMOs: Driving Company Success with Strategic Interfunctional Coordination

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Dawn Mueller, CMO of Vitech Systems Group, discusses the importance of strategic interfunctional coordination in driving company success. She explores market orientation, focusing on customer, competitor, and interfunctional alignment. She also highlights the CMO’s role in fostering teamwork to boost profitability and customer satisfaction.

Continue ReadingCMOs: Driving Company Success with Strategic Interfunctional Coordination