How to Take Win Rates from 25% to 50%

Episode #207: Courtny Cloeter, Chief Revenue Officer at OneSource Virtual, explains how reframing growth expectations fuels accelerated success. He emphasizes the importance of continually revisiting real customer value, engaging deeply with feedback, and cultivating a culture that welcomes constructive feedback. Courtny shares how using the “so what” test prioritizes high‑impact initiatives.

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How to Take Win Rates from 25% to 50%

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Episode #207: Courtny Cloeter, Chief Revenue Officer at OneSource Virtual, explains how reframing growth expectations fuels accelerated success. He emphasizes the importance of continually revisiting real customer value, engaging deeply with feedback, and cultivating a culture that welcomes constructive feedback. Courtny shares how using the “so what” test prioritizes high‑impact initiatives.

Continue ReadingHow to Take Win Rates from 25% to 50%

Introduction to VoCaaS

ABM Podcasting combines branding and pipeline growth by inviting your ideal customers to open, non-sales conversations. This approach builds trust with prospects and customers, showcases thought leadership, uncovers valuable sales insights, validates your market perspective, and debunks objections that kill deals.

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CMOs: How To Build and Scale Startup Teams

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Matt Anthony, CMO of Query, a cybersecurity company, has extensive experience in startups, having worked with eight startups focused on high growth and advising five more. Having gained valuable knowledge on developing teams for high-growth companies, Matt shares insights on building high-performance startup teams.

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