Read more about the article What Successful B2B Go-To-Market Execution Looks Like

What Successful B2B Go-To-Market Execution Looks Like

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Kara Smith Brown, CEO/Founder of LeadCoverage, delves into the intricacies of creating a successful B2B go-to-market motion in the supply chain industry. She emphasizes the importance of identifying the ideal customer profile, leveraging intent data for strategic decision-making, and aligning marketing, sales, and customer success efforts to drive revenue growth. By sharing insightful anecdotes and practical tips, Kara sheds light on the key components of a robust go-to-market strategy that resonates with the target audience.

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Read more about the article From CMO to CRO: Marketing and Sales Alignment

From CMO to CRO: Marketing and Sales Alignment

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Jake Braly, CRO at Krisp, reflects on his transition from CMO to CRO, highlighting the need for strong alignment between marketing and sales teams. He stresses the importance of a unified understanding of target buyers and a focus on driving revenue growth. Jake also delves into how the role of marketing is evolving in B2B contexts and the significant impact content has on buyer decision-making.

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Read more about the article Part 6: Why Do B2B CMOs Fail So Quickly?

Part 6: Why Do B2B CMOs Fail So Quickly?

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Mark Stouse is the former CMO of a large enterprise organization and the current CEO of Proof Analytics, a software analytics company. Mark discusses the importance of being a data-driven CMO and how most CMOs do it wrong. He emphasizes that data is always about the past and not predictive of the future, making it crucial for marketers to focus on forecasting and understanding causality. He also shares insights from his interviews with CEOs and CFOs, highlighting their frustrations with marketing. He concludes by discussing the time lag in B2B marketing and the importance of using analytics to prove the value of marketing investments.

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Read more about the article CMOs: How to Re-Shape the Problem as a Priority

CMOs: How to Re-Shape the Problem as a Priority

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Introducing Steve Arentzoff, the SVP of Marketing for FlexPay with over 20+ years of experience, discusses the importance of reshaping the problem as a much larger opportunity with internal and external audiences. The goal is to create a sense of urgency and FOMO, positioning the company as the leader in solving a critical problem.

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Read more about the article CMOs: The PE-Backed B2B Marketing Model

CMOs: The PE-Backed B2B Marketing Model

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Kevin Bobowski, a 3x CMO with 20+ years in B2B, has experienced how different business models factor into success. The private equity (PE) backed model brings a structured and rigorous approach to efficiency and growth. Kevin shares the PE model, its success playbook and standardization, and how marketers can leverage the advantages.

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