In this 3:12 video, Vlad Berson explains that ABM creates the opportunity for bigger returns but demands greater investment in people. He also identifies segmentation, TAM, SAM, and ICP clarity as essential foundations. The segment gives leaders a practical test for determining whether their organization is ready for ABM.
Episode #336: Liz Emmott, Chief Revenue Officer at CIBT, explores how commercial leaders can rebuild revenue organizations amid changing technology and buyer expectations. She explains why customer understanding, internal trust, and expert collaboration create meaningful differentiation. Her perspective shows how aligned teams can build credibility, improve the customer experience, and drive sustainable revenue growth.
Episode #336: Liz Emmott, Chief Revenue Officer at CIBT, explores how commercial leaders can rebuild revenue organizations amid changing technology and buyer expectations. She explains why customer understanding, internal trust, and expert collaboration create meaningful differentiation. Her perspective shows how aligned teams can build credibility, improve the customer experience, and drive sustainable revenue growth.
In this 4:22 video, Liz Emmott explains why internal trust shows up for customers and prospects. When teams work together confidently, clients see an organization they can rely on. She shows how genuine collaboration across the business can create stronger customer confidence and commercial results.