Sheel Gupta, Fractional CMO/CGO and Co-Founder of 1to10, dives into the critical agenda for CMOs in their first 60 days, focusing on leveraging customer insights to drive comprehensive marketing strategies. Sheel shares her journey from a marketing operations specialist to a strategic leader managing sales, marketing, and customer success, offering listeners a wealth of knowledge on aligning marketing initiatives with corporate growth objectives.
đź’ˇSheel Gupta, Fractional CMO/CGO and Co-Founder of 1to10, dives into the critical agenda for CMOs in their first 60 days, focusing on leveraging customer insights to drive comprehensive marketing strategies. Sheel shares her journey from a marketing operations specialist to a strategic leader managing sales, marketing, and customer success, offering listeners a wealth of knowledge on aligning marketing initiatives with corporate growth objectives.đź’ˇ
Kaila Yates, Interim CMO at Zellis, delves into the evolving role of the fractional CMO. With the business landscape rapidly shifting due to post-COVID challenges and AI advancements, the role of fractional CMOs is transitioning significantly. Kails discuss, understanding the trajectory of marketing strategies and how fractional leaders can effectively integrate and alter organizational practices is imperative..
Kaila Yates, Interim CMO at Zellis, delves into the evolving role of the fractional CMO. With the business landscape rapidly shifting due to post-COVID challenges and AI advancements, the role of fractional CMOs is transitioning significantly. Kails discuss, understanding the trajectory of marketing strategies and how fractional leaders can effectively integrate and alter organizational practices is imperative..
Shashwat Ghosh, former CMO at FieldAssist, discusses CMO Darwinism and its implications on the ever-evolving role of a Chief Marketing Officer. He also unveils the challenges CMOs face today and the pressing need for evolution in marketing strategies to stay competitive.
Shashwat Ghosh, former CMO at FieldAssist, discusses CMO Darwinism and its implications on the ever-evolving role of a Chief Marketing Officer. He also unveils the challenges CMOs face today and the pressing need for evolution in marketing strategies to stay competitive.
Tim Hillison, Founder and CMO of Entry Point 1, shares invaluable insights about the intricacies of modern go-to-market strategies. Tim brings a wealth of experience from his background in management consulting and leadership roles at major brands, and he offers fresh insights into what it takes to develop and execute effective go-to-market plans in today’s evolving business landscape.
Tim Hillison, Founder and CMO of Entry Point 1, shares invaluable insights about the intricacies of modern go-to-market strategies. Tim brings a wealth of experience from his background in management consulting and leadership roles at major brands, and he offers fresh insights into what it takes to develop and execute effective go-to-market plans in today’s evolving business landscape.