Meet Maria Osipova, the CMO at Penny AI who has over 20 years of experience in marketing and a deep focus on revenue alignment. She is currently writing a course on AI and has extensive knowledge of the topic. In this interview, we talk about understanding, working with, and executing AI in your marketing efforts.
Jon Ewing, a 3x B2B CMO, brings software, MarTech, and finance expertise. He underscores the complexity of B2B marketing attribution, advising against over-reliance on it. Ewing stresses the need to look beyond measurable metrics, advocating for experimentation and proxy measures to gauge intangible marketing success.
Steffen Hedebrandt, co-founder and CMO of Dream Data, a revenue attribution company, with 15+ years of B2B experience, is dedicated to data-driven marketing. He shares insights and recommendations from working with 400+ clients to connect marketing actions across the buyer's journey with revenue outcomes. His insights are both fascinating and telling to all B2B marketers.