Episode #324: Katie Strout, Chief Marketing Officer at Highspring, explains why sustainable growth requires more than a stronger pipeline. She shares how customer problems can align teams around shared outcomes. Katie explores why sales and marketing should operate as one connected revenue motion. She also explains how customer validation, internal trust, and shared ownership can turn marketing into a commercial growth partner.
Episode #324: Katie Strout, Chief Marketing Officer at Highspring, explains why sustainable growth requires more than a stronger pipeline. She shares how customer problems can align teams around shared outcomes. Katie explores why sales and marketing should operate as one connected revenue motion. She also explains how customer validation, internal trust, and shared ownership can turn marketing into a commercial growth partner.
In this 4:11 video, Katie Strout explains why marketing's role is expanding beyond traditional functional boundaries. She describes customer obsession, market insight, and holistic business growth as responsibilities that increasingly define modern marketing leadership. Katie also explains why combining quantitative evidence with direct customer validation creates a powerful way to demonstrate business impact.
Episode #312: Christine Ravanat, Group CMO and Executive Committee Member at Expleo Group, explains why customer obsession is becoming the foundation of sustainable B2B growth. She shares how organizations can replace assumptions with deeper customer understanding to improve alignment, trust, and revenue outcomes. She also outlines practical leadership changes that help customer insights influence strategic decisions across the business.
In this 6:29 video, Christine Ravanat explains why meaningful customer conversations should begin long before buyers are ready to purchase. She shares how understanding business context builds trust and strengthens executive relationships over time. She also explains why authentic curiosity creates better opportunities than leading with a sales pitch.
Episode #312: Christine Ravanat, Group CMO and Executive Committee Member at Expleo Group, explains why customer obsession is becoming the foundation of sustainable B2B growth. She shares how organizations can replace assumptions with deeper customer understanding to improve alignment, trust, and revenue outcomes. She also outlines practical leadership changes that help customer insights influence strategic decisions across the business.
Episode #304: Keith Laska, Chief Growth Officer at GridUnity, explores the leadership principles driving sustainable growth amid an unprecedented AI transformation. He explains why executive alignment, customer obsession, and trust remain foundational growth drivers despite rapid technological change. Keith shares practical strategies for developing stronger customer relationships and preparing teams for AI-enabled operations. He also outlines why organizations that combine human insight with AI orchestration will create lasting competitive advantages.
In this 4:24 video, Keith Laska explains why voice-of-customer initiatives are essential for sustainable growth. He discusses the dangers of prioritizing short-term results at the expense of future opportunities. Keith shows how customer conversations help validate product direction, strengthen relationships, and support long-term revenue performance. These insights create value across sales, product, and executive leadership teams.
Episode #304: Keith Laska, Chief Growth Officer at GridUnity, explores the leadership principles driving sustainable growth amid an unprecedented AI transformation. He explains why executive alignment, customer obsession, and trust remain foundational growth drivers despite rapid technological change. Keith shares practical strategies for developing stronger customer relationships and preparing teams for AI-enabled operations. He also outlines why organizations that combine human insight with AI orchestration will create lasting competitive advantages.
Asked to name their two greatest challenges to long-term sustainable growth, 71% of B2B C-suite executives — unprompted — said internal alignment. The growth lever every leadership team is trying to pull is sitting upstream of every quarter's pipeline, every renewal, every board conversation — and the roadmap for operationalizing it as a growth strategy is in this article.