Read more about the article B2B CMOs: What Can You Learn From Category Creation Marketing?

B2B CMOs: What Can You Learn From Category Creation Marketing?

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CMO and serial startup marketer Phil Carpenter delves into category creation's importance in all B2B marketing. Phil explains the strategies and mindset needed to pioneer a new market and become a thought leader, relevant for any B2B marketer seeking to explore new territory and grow opportunities for their company.

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Read more about the article Part 2: What B2B CEOs Want From Their CMOs

Part 2: What B2B CEOs Want From Their CMOs

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Hear directly from the CEO of Maxio, Randy Wootton, a 3x CEO, former CRO, and Chief Strategy Officer, about the evolution of the role of the CMO, emphasizing that today, greater focus needs to be placed on revenue generation, customer marketing thought leadership, self-serve buying, and overall value creation for the company.

Continue ReadingPart 2: What B2B CEOs Want From Their CMOs