Maureen Power Sweeny, Chief Revenue Officer at RapidScale, introduces the Growth Helix framework, which intertwines strategy, execution, and organizational DNA. She explains how companies that co‑evolve these helixes stay aligned with market and customer needs. She also draws on her 30‑year career shaping global business models to illustrate each component.Â
Shuchi Sarkar, Chief Marketing Officer of LTIMindtree, underscores the critical role of branding as both an immediate catalyst and a long-term asset in driving business success. With deep expertise in tech marketing, she explains that a strong brand builds trust, credibility, and directly fuels demand generation. Rather than viewing branding as detached from short-term objectives, Shuchi positions it as a core driver that influences purchasing decisions and contributes lasting value to the business.
Shuchi Sarkar, Chief Marketing Officer of LTIMindtree, underscores the critical role of branding as both an immediate catalyst and a long-term asset in driving business success. With deep expertise in tech marketing, she explains that a strong brand builds trust, credibility, and directly fuels demand generation. Rather than viewing branding as detached from short-term objectives, Sarkar positions it as a core driver that influences purchasing decisions and contributes lasting value to the business.
Sheel Gupta, Fractional CMO/CGO and Co-Founder of 1to10, dives into the critical agenda for CMOs in their first 60 days, focusing on leveraging customer insights to drive comprehensive marketing strategies. Sheel shares her journey from a marketing operations specialist to a strategic leader managing sales, marketing, and customer success, offering listeners a wealth of knowledge on aligning marketing initiatives with corporate growth objectives.
đź’ˇSheel Gupta, Fractional CMO/CGO and Co-Founder of 1to10, dives into the critical agenda for CMOs in their first 60 days, focusing on leveraging customer insights to drive comprehensive marketing strategies. Sheel shares her journey from a marketing operations specialist to a strategic leader managing sales, marketing, and customer success, offering listeners a wealth of knowledge on aligning marketing initiatives with corporate growth objectives.đź’ˇ
Will Milano, Principal of Paramount Professional Services Marketing, delves into the often-overlooked internal challenges that B2B businesses face in their growth journeys. He also unpacks why these internal hurdles exist and how organizations can overcome them. The conversation explores the lack of marketing experience among C-level executives and the critical role of internal education to align marketing strategies with business goals.
Will Milano, Principal of Paramount Professional Services Marketing, delves into the often-overlooked internal challenges that B2B businesses face in their growth journeys. He also unpacks why these internal hurdles exist and how organizations can overcome them. The conversation explores the lack of marketing experience among C-level executives and the critical role of internal education to align marketing strategies with business goals.
Alexa Schirtzinger, Head of Marketing at Watershed, shares strategies for thriving in uncertain marketing landscapes. She discusses balancing demand generation with brand-building while rethinking traditional playbooks. She also emphasizes bold, data-driven approaches to market creation and continuous learning.
Alexa Schirtzinger, Head of Marketing at Watershed, shares strategies for thriving in uncertain marketing landscapes. She discusses balancing demand generation with brand-building while rethinking traditional playbooks. She also emphasizes bold, data-driven approaches to market creation and continuous learning.
Pete Garza, Head of Product Marketing at DealSignal, discusses his journey to becoming a sought-after CMO, known for transforming companies through innovative strategies and data-driven marketing approaches. He unfolds the engineering-based scientific method applied to marketing, focusing on data-driven decision-making, creating emotional market connections, and fostering hyper-revenue growth.