demand generation Archives - Page 4 of 9

LinkedIn ABM Strategy: Turning Target Accounts into Real Pipeline

Post author:Ella
Post published:April 6, 2026
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Episode #278: Anthony Blatner, Managing Director, Founder, and CMO at Speedwork, explains how LinkedIn can transform ABM programs into a measurable pipeline. He outlines the importance of defining target audiences, aligning teams, and building dynamic account lists. He also discusses intent signals, persona targeting, and thought leader ads. These strategies help organizations reach buying groups and improve the quality of qualified leads.

The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking

Post author:Ella
Post published:March 9, 2026
Post category:Uncategorized

Episode #267: Maryna Stavnycha, Former Chief Marketing Officer at SupportYourApp, explains why a predictable pipeline comes from learning systems, not fragmented funnel activity. She shows how teams can replace guesswork with repeatable loops, sharper ICP decisions, and clearer downstream metrics. She also makes the case that marketing must own business impact, not just output. Her perspective reframes marketing as the function that aligns teams, captures customer reality, and earns trust.

(3:18 Q&A Video) “Defining the Right ICP Before Scaling Pipeline Experiments”

Post author:Ella
Post published:March 9, 2026
Post category:Uncategorized

In this 3:18 video, Maryna Stavnycha explains why predictable pipeline starts with a well-defined ICP. She argues that teams waste time when testing and measurement sit atop weak customer definitions. Her view is that ideal customers are not just buyers but customers who quickly reach value, stay longer, and expand. She also stresses that ICP clarity must come from behavior, data, and testing.

The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking

Post author:Ella
Post published:March 9, 2026
Post category:
Post comments:0 Comments

Episode #267: Maryna Stavnycha, Former Chief Marketing Officer at SupportYourApp, explains why a predictable pipeline comes from learning systems, not fragmented funnel activity. She shows how teams can replace guesswork with repeatable loops, sharper ICP decisions, and clearer downstream metrics. She also makes the case that marketing must own business impact, not just output. Her perspective reframes marketing as the function that aligns teams, captures customer reality, and earns trust.

The Case Against Playing It Safe in Revenue Leadership

Post author:Ella
Post published:March 5, 2026
Post category:Uncategorized

Episode #466: Victor Padee, Chief Revenue Officer at Aevi, explains why revenue leaders must stay adaptive while keeping a clear long-term direction for their teams. He outlines how customer truth, ICP focus, and consistent experimentation help teams avoid distraction and improve outcomes over time. He also shares how demand creation, authentic thought leadership, and trust-building can shift deal momentum within enterprise buying groups and drive inbound interest from major brands.

(2:52 Q&A Video) “Breaking What Works to Improve and Make Better Outcomes”

Post author:Ella
Post published:March 5, 2026
Post category:Uncategorized

In this 2:52 video, Victor Padee shares how he reviews every go-to-market function, such as dashboard dials, and then decides which levers to adjust to improve performance. He explains why what works today may not work tomorrow, so leaders must test, refine, and validate strategies quarter after quarter. He also gives a practical example of tightening ICP, accepting fewer meetings, and generating more real opportunities by focusing on sharper pain and measurable outcomes.

The Case Against Playing It Safe in Revenue Leadership

Post author:Ella
Post published:March 5, 2026
Post category:
Post comments:0 Comments

Episode #466: Victor Padee, Chief Revenue Officer at Aevi, explains why revenue leaders must stay adaptive while keeping a clear long-term direction for their teams. He outlines how customer truth, ICP focus, and consistent experimentation help teams avoid distraction and improve outcomes over time. He also shares how demand creation, authentic thought leadership, and trust-building can shift deal momentum within enterprise buying groups and drive inbound interest from major brands.

The New ABM Skillset: Engineering the Modern Go-To-Market Team

Post author:Ella
Post published:February 5, 2026
Post category:Uncategorized

Episode #261: Brett Hannath, Corporate Vice President, Global Marketing at Intel Corporation, explains why many ABM programs fail too early when they are measured like consumer advertising despite much longer B2B buying cycles. He breaks down how misaligned expectations around timing and measurement often undermine ABM effectiveness, even when the strategy itself is sound. He also shows how ABM can strengthen sales partnerships by delivering deeper insights that align expectations with real business outcomes.

(3:32 Q&A Video) “ABM Improves Sales Talks Beyond Pipeline”

Post author:Ella
Post published:February 5, 2026
Post category:Uncategorized

In this 3:32 video, Brett Hannath reframes ABM as more than pipeline contribution. He explains how ABM can strengthen marketing and sales partnerships through better intelligence. He emphasizes packaging intent data into practical value for reps. The goal is to improve conversation quality, not just report what is in the pipeline.

The New ABM Skillset: Engineering the Modern Go-To-Market Team

Post author:Ella
Post published:February 5, 2026
Post category:
Post comments:0 Comments

Episode #261: Brett Hannath, Corporate Vice President, Global Marketing at Intel Corporation, explains why many ABM programs fail too early when they are measured like consumer advertising despite much longer B2B buying cycles. He breaks down how misaligned expectations around timing and measurement often undermine ABM effectiveness, even when the strategy itself is sound. He also shows how ABM can strengthen sales partnerships by delivering deeper insights that align expectations with real business outcomes.

LinkedIn ABM Strategy: Turning Target Accounts into Real Pipeline

The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking

(3:18 Q&A Video) “Defining the Right ICP Before Scaling Pipeline Experiments”

The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking

The Case Against Playing It Safe in Revenue Leadership

(2:52 Q&A Video) “Breaking What Works to Improve and Make Better Outcomes”

The Case Against Playing It Safe in Revenue Leadership

The New ABM Skillset: Engineering the Modern Go-To-Market Team

(3:32 Q&A Video) “ABM Improves Sales Talks Beyond Pipeline”

The New ABM Skillset: Engineering the Modern Go-To-Market Team

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