Episode #349: Alysha McCree, Head of Marketing at FPT Americas, explains why simply claiming AI leadership no longer sets a company apart. She shares how domain knowledge, governance, and meaningful outcomes can demonstrate real value. Alysha discusses adapting marketing as buyers use AI to evaluate vendors and rely on outside sources for trust. She also describes using AI and company data to improve decisions, equip teams, and assess future events.

In this 2:19 video, Alysha McCree shares how her team learns to use AI through ongoing experimentation and peer teaching. They build documentation and prompt libraries to help one another get better results. She connects those internal practices to how the company helps software engineers work more efficiently. Her approach is to experiment, document, standardize, and continue optimizing what works.