Read more about the article CMOs: More Than Ever, Conversations Are the Gold Mine

CMOs: More Than Ever, Conversations Are the Gold Mine

Thomas McCarthy-Howe, Chief Technology Officer at STROLID, Inc., delves into the transformative power of AI in business communication. He explores how AI-driven conversations, referred to as "liquid gold," can revolutionize customer interaction by mining insights from thousands of daily exchanges. He also shares his experiences and insights into the creation and application of the vCon Standard, a unique framework for capturing and utilizing these rich data sources.

Continue ReadingCMOs: More Than Ever, Conversations Are the Gold Mine
Read more about the article CMOs: More Than Ever, Conversations Are the Gold Mine

CMOs: More Than Ever, Conversations Are the Gold Mine

  • Post author:
  • Post category:
  • Post comments:0 Comments

Thomas McCarthy-Howe, Chief Technology Officer at STROLID, Inc., delves into the transformative power of AI in business communication. He explores how AI-driven conversations, referred to as "liquid gold," can revolutionize customer interaction by mining insights from thousands of daily exchanges. He also shares his experiences and insights into the creation and application of the vCon Standard, a unique framework for capturing and utilizing these rich data sources.

Continue ReadingCMOs: More Than Ever, Conversations Are the Gold Mine
Read more about the article Part 7: Why Do B2B CMOs Fail So Quickly?

Part 7: Why Do B2B CMOs Fail So Quickly?

  • Post author:
  • Post category:
  • Post comments:0 Comments

Wendy White, Chief Market Officer at daxko, delves into the reasons why B2B CMOs often face quick turnovers and failures in their roles. She emphasizes the importance of aligning expectations between boards, CEOs, and CMOs, conducting thorough due diligence before accepting a position, and understanding key metrics like pipeline health, product-market fit, and organizational culture. Wendy sheds light on the critical role of data in marketing success and the significance of brand reputation in shaping customer relationships.

Continue ReadingPart 7: Why Do B2B CMOs Fail So Quickly?
Read more about the article CMOs: Leveraging AI to Enhance Marketing Strategies

CMOs: Leveraging AI to Enhance Marketing Strategies

  • Post author:
  • Post category:
  • Post comments:0 Comments

Meet Maria Osipova, the CMO at Penny AI who has over 20 years of experience in marketing and a deep focus on revenue alignment. She is currently writing a course on AI and has extensive knowledge of the topic. In this interview, we talk about understanding, working with, and executing AI in your marketing efforts.

Continue ReadingCMOs: Leveraging AI to Enhance Marketing Strategies
Read more about the article Part 2: What B2B CEOs Want From Their CMOs

Part 2: What B2B CEOs Want From Their CMOs

  • Post author:
  • Post category:
  • Post comments:0 Comments

Hear directly from the CEO of Maxio, Randy Wootton, a 3x CEO, former CRO, and Chief Strategy Officer, about the evolution of the role of the CMO, emphasizing that today, greater focus needs to be placed on revenue generation, customer marketing thought leadership, self-serve buying, and overall value creation for the company.

Continue ReadingPart 2: What B2B CEOs Want From Their CMOs
Read more about the article CMOs, What Makes Your Message 22x More Memorable?

CMOs, What Makes Your Message 22x More Memorable?

  • Post author:
  • Post category:
  • Post comments:0 Comments

Experienced CMO Karyn Scott is a marketing professional with over 30 years of experience in the tech industry. She has worked with companies like Cisco, Salesforce, and various startups. With a background in journalism, Karyn understands the power of storytelling and its importance in marketing—making your message 22x more memorable.

Continue ReadingCMOs, What Makes Your Message 22x More Memorable?
Read more about the article CMO Secrets for Content Strategy & Creation

CMO Secrets for Content Strategy & Creation

  • Post author:
  • Post category:
  • Post comments:0 Comments

Elizabeth Irvine is the VP of Marketing and Customer Success at MarketMuse. Having worked at Gartner and led BDR teams, Elizabeth has a deep understanding of content strategy coming from experiences leading many internal B2B teams, emerging with diverse secrets to empower your content planning and success.

Continue ReadingCMO Secrets for Content Strategy & Creation
Read more about the article CMOs, Are You Using Discriminative or Generative AI?

CMOs, Are You Using Discriminative or Generative AI?

  • Post author:
  • Post category:
  • Post comments:0 Comments

Neil Morrison is the Global Head of Measurement at Signal AI, who works with four of the world’s top ten consulting firms. Neil has witnessed the evolution of AI and its impact on businesses. He helps clients track their brand reputation and thought leadership content to make data-driven decisions that significantly impact the bottom line.

Continue ReadingCMOs, Are You Using Discriminative or Generative AI?