Episode #204: In this 2:51 video, Jody Guetter discusses the tension between abundant data and human creativity in the marketing field. She cautions that efficiency gains must not squeeze out empathy or imagination. She also shares why slowing down strategically restores room for innovative thinking and argues that nurturing the creative process ultimately accelerates results.
Episode #204: Jody Guetter, CEO at finmarkIQ, explains why AI‑era marketing must include real people at every stage. She argues that the human-in-the-loop extends beyond data validation to market testing, focus groups, and brand activation. Jody also shows how CMOs must be technologists without forgetting who they serve and outlines how human touch differentiates B2B strategies in an age of automation.
Episode #204: Jody Guetter, CEO at finmarkIQ, explains why AI‑era marketing must include real people at every stage. She argues that the human-in-the-loop extends beyond data validation to market testing, focus groups, and brand activation. Jody also shows how CMOs must be technologists without forgetting who they serve and outlines how human touch differentiates B2B strategies in an age of automation.
Jonathan Symonds, a 2x CMO with seven years of experience in the C-Suite, discusses the importance of adapting to the B2B self-serve buying trend. He explains how he has not only successfully implemented a 100% inbound buying process, but also built a content machine that serves as a perpetual seller to its audience, spanning developers through the C-suite.
Hunter Montgomery, a 2x CMO with 25+ years of experience, explores changing B2B demand gen and customer marketing roles. He stresses adapting to customer expectations, using data as a competitive edge, and promoting thought leadership and customer-centric strategies for perpetuating revenue growth and customer relationships.
Staci Firios is a 3x B2B CMO with over 25 years of experience in marketing and communications. She has worked with large, well-funded organizations and smaller, more agile B2B tech companies. Click through to learn her insights on creating the perfect buyer's journey without forcing them into a predefined funnel.