Read more about the article The Bold New Playbook for Reaching Overloaded B2B Buyers 

The Bold New Playbook for Reaching Overloaded B2B Buyers 

Episode #256: Robert Sanchez, Chief Executive Officer at Anteriad, breaks down why overloaded B2B buyers are changing how they evaluate vendors and why the old playbook no longer works. He explains how trust is built by showing up where buyers already search for answers and by consistently delivering strong customer experiences. He also shares why brand and pipeline should be treated as one connected motion, not competing priorities. The discussion ties growth to customer insight, cross-functional alignment, and disciplined use of data and tools.

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Read more about the article (3:50 Q&A Video) “Transforming Customer Insights Into Strategy And Meaningful Execution”

(3:50 Q&A Video) “Transforming Customer Insights Into Strategy And Meaningful Execution”

In this 3:50 video, Stephanie Pilon explains how marketing operationalizes the voice of the customer. She shares how insights translate into messaging, enablement, and programs. He also emphasizes continuous refinement rather than a static strategy, which becomes the growth engine.

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Read more about the article B2B CMOs: How to Smash Targets without Paid Media

B2B CMOs: How to Smash Targets without Paid Media

Episode #249: Stephanie Pilon, Chief Marketing Officer at Singular, shares how her team exceeded revenue targets without relying on paid media. She explains why long sales cycles and niche ICPs reduce the effectiveness of paid channels in B2B. Stephanie also walks through data-backed decisions that drove a strategic shift away from ads. Her approach shows how focus, alignment, and execution outperform spend.

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Read more about the article B2B CMOs: How to Smash Targets without Paid Media

B2B CMOs: How to Smash Targets without Paid Media

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Episode #249: Stephanie Pilon, Chief Marketing Officer at Singular, shares how her team exceeded revenue targets without relying on paid media. She explains why long sales cycles and niche ICPs reduce the effectiveness of paid channels in B2B. Stephanie also walks through data-backed decisions that drove a strategic shift away from ads. Her approach shows how focus, alignment, and execution outperform spend.

Continue ReadingB2B CMOs: How to Smash Targets without Paid Media
Read more about the article CMOs: The True Role of B2B Demand Gen & Customer Marketing

CMOs: The True Role of B2B Demand Gen & Customer Marketing

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Hunter Montgomery, a 2x CMO with 25+ years of experience, explores changing B2B demand gen and customer marketing roles. He stresses adapting to customer expectations, using data as a competitive edge, and promoting thought leadership and customer-centric strategies for perpetuating revenue growth and customer relationships.

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