Stephen McCarney, CMO at The Merlin Group, shares his extensive experience in scaling businesses and turning around stagnation by forming robust ecosystems. He delves into his professional journey, reflecting on his role in areas like cybersecurity, secure access services, and FedRAMP compliance. This episode sheds light on the Merlin Group's structured approach to fostering collaboration within and outside the organization to drive business growth.
Stephen McCarney, CMO at The Merlin Group, shares his extensive experience in scaling businesses and turning around stagnation by forming robust ecosystems. He delves into his professional journey, reflecting on his role in areas like cybersecurity, secure access services, and FedRAMP compliance. This episode sheds light on the Merlin Group's structured approach to fostering collaboration within and outside the organization to drive business growth.
Introducing special guest Dayna Rothman, a 2x CMO, former CRO, and currently the CMO at Censys. Dayna dives right into the challenges faced by B2B CMOs (who suffer the shortest tenure in the C-suite) and the importance of content in driving growth from Dayna's POV—informed by her tenure running content for Marketo, pre- and post-IPO.