Read more about the article AI Is Going to Change Our B2B World, But How?

AI Is Going to Change Our B2B World, But How?

Episode #202: Rusty Jensen, Chief Revenue Officer at ConnexAI, draws on two decades in contact-center and customer-experience leadership to explain how executives can move beyond AI buzzwords to strategic, high-impact deployment. He clarifies where artificial intelligence delivers immediate gains by automating routine interactions and enhancing the customer experience. He emphasized how disciplined, use-case-driven adoption unlocks trapped capital while positioning teams to innovate faster and serve clients better.

Continue ReadingAI Is Going to Change Our B2B World, But How?
Read more about the article AI Is Going to Change Our B2B World, But How?

AI Is Going to Change Our B2B World, But How?

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Episode #202: Rusty Jensen, Chief Revenue Officer at ConnexAI, draws on two decades in contact-center and customer-experience leadership to explain how executives can move beyond AI buzzwords to strategic, high-impact deployment. He clarifies where artificial intelligence delivers immediate gains by automating routine interactions and enhancing the customer experience. He emphasized how disciplined, use-case-driven adoption unlocks trapped capital while positioning teams to innovate faster and serve clients better.

Continue ReadingAI Is Going to Change Our B2B World, But How?
Read more about the article (5:12 Summary Video) “Shifting Focus from Product to Customer Relationship and Experience”

(5:12 Summary Video) “Shifting Focus from Product to Customer Relationship and Experience”

In this 5:12 video, Ines Hubmann discusses how buyer-focused messaging outperforms product-centric pitches. She references extensive research showing customer experience trumps feature sets in driving loyalty and returns. Marketers uncover deeper pain points and tailor relevant solutions by posing the right questions. Her practical advice ensures brands connect and evolve alongside their audience.

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Read more about the article  CMOs: How to Stop Burning Marketing Spend and Our Teams at the Same Time

 CMOs: How to Stop Burning Marketing Spend and Our Teams at the Same Time

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Ines Hubmann, Senior CX Marketing Consultant at Huble, discusses balancing short-term marketing wins with long-term brand strategies. She reveals how empathy, active listening, and a strong brand foundation save budgets and teams from burnout. Through personal anecdotes and real-world insights, she underscores the need for human-centric marketing in a tech-driven environment.

Continue Reading CMOs: How to Stop Burning Marketing Spend and Our Teams at the Same Time
Read more about the article CMOs: How to Stop Burning Marketing Spend and Our Teams at the Same Time

CMOs: How to Stop Burning Marketing Spend and Our Teams at the Same Time

Ines Hubmann, Senior CX Marketing Consultant at Huble, discusses balancing short-term marketing wins with long-term brand strategies. She reveals how empathy, active listening, and a strong brand foundation save budgets and teams from burnout. Through personal anecdotes and real-world insights, she underscores the need for human-centric marketing in a tech-driven environment.

Continue ReadingCMOs: How to Stop Burning Marketing Spend and Our Teams at the Same Time
Read more about the article (4:39 Summary Video) “Enhancing Trusted Advisor Profile Through ICP Understanding”

(4:39 Summary Video) “Enhancing Trusted Advisor Profile Through ICP Understanding”

In this 4:39 video, Emily Askham discusses building human connections in B2B marketing, emphasizing the need to understand clients' broader challenges beyond product solutions. He highlights the importance of thought leadership, transparent communication, and genuine partnerships that prioritize client needs. He also advocates shifting from traditional sales tactics to meaningful, value-driven engagement.

Continue Reading(4:39 Summary Video) “Enhancing Trusted Advisor Profile Through ICP Understanding”
Read more about the article The Pre-Decision Playbook: Building Trust Before B2B Buyers Choose

The Pre-Decision Playbook: Building Trust Before B2B Buyers Choose

Emily Askham, CMO at Natixis Investment Management, explores the crucial role of marketing in building trust within the B2B financial sector. She highlights strategies for fostering credibility, including voice-of-the-customer programs and third-party research. The discussion also covers proactive problem-solving and CX-driven differentiation for long-term success.

Continue ReadingThe Pre-Decision Playbook: Building Trust Before B2B Buyers Choose
Read more about the article The Pre-Decision Playbook: Building Trust Before B2B Buyers Choose

The Pre-Decision Playbook: Building Trust Before B2B Buyers Choose

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Emily Askham, CMO at Natixis Investment Management, explores the crucial role of marketing in building trust within the B2B financial sector. She highlights strategies for fostering credibility, including voice-of-the-customer programs and third-party research. The discussion also covers proactive problem-solving and CX-driven differentiation for long-term success.

Continue ReadingThe Pre-Decision Playbook: Building Trust Before B2B Buyers Choose
Read more about the article CMOs: Lesson Learned From a B2B Turnaround

CMOs: Lesson Learned From a B2B Turnaround

Lori Stout, CMO of Bigleaf Networks, discusses the intricacies of a B2B company turnaround. Drawing from her extensive background in customer experience and marketing, Lori provides insights into the role of marketing in a corporate transformation, with a keen focus on “customer obsession.” As a distinguished leader navigating through significant change, she delves into how businesses can authentically engage both their internal teams and external partners to foster growth.

Continue ReadingCMOs: Lesson Learned From a B2B Turnaround
Read more about the article CMOs: Lesson Learned From a B2B Turnaround

CMOs: Lesson Learned From a B2B Turnaround

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Lori Stout, CMO of Bigleaf Networks, discusses the intricacies of a B2B company turnaround. Drawing from her extensive background in customer experience and marketing, Lori provides insights into the role of marketing in a corporate transformation, with a keen focus on “customer obsession.” As a distinguished leader navigating through significant change, she delves into how businesses can authentically engage both their internal teams and external partners to foster growth.

Continue ReadingCMOs: Lesson Learned From a B2B Turnaround