Bart Fanelli, Founder of Skillibrium, explores why B2B CROs often fail and highlights the key elements for long-term success. He stresses the importance of making tough decisions and aligning marketing, sales, and customer success. Bart's insights offer CROs a roadmap for sustainable growth through an integrated go-to-market strategy that drives business transformation and lasting success.
Bart Fanelli, Founder of Skillibrium, explores why B2B CROs often fail and highlights the key elements for long-term success. He stresses the importance of making tough decisions and aligning marketing, sales, and customer success. Bart's insights offer CROs a roadmap for sustainable growth through an integrated go-to-market strategy that drives business transformation and lasting success.
Tue Søttrup, Chief Executive Officer at Smart Role, explores Customer Experience’s critical role in B2B. He discusses its impact on sales cycles, relationships, and revenue compared to B2C. He also highlights varied views on CX's direct link to churn in B2B SaaS and stresses holistic support beyond sales to nurture partnerships and drive sustained business success.
Tue Søttrup, Chief Executive Officer at Smart Role, explores Customer Experience’s critical role in B2B. He discusses its impact on sales cycles, relationships, and revenue compared to B2C. He also highlights varied views on CX's direct link to churn in B2B SaaS and stresses holistic support beyond sales to nurture partnerships and drive sustained business success.