Episode #328: Michael Scott, Global Chief Revenue Officer at LoopMe, explains the revenue logic behind customer obsession. He shares how deeper customer understanding helps companies identify problems they are uniquely positioned to solve, create greater value, and become more important to customers. He also explores why customer obsession requires C-suite alignment, continuous customer learning, and strong data.
Episode #328: Michael Scott, Global Chief Revenue Officer at LoopMe, explains the revenue logic behind customer obsession. He shares how deeper customer understanding helps companies identify problems they are uniquely positioned to solve, create greater value, and become more important to customers. He also explores why customer obsession requires C-suite alignment, continuous customer learning, and strong data.
Episode 326: Laura Davis, Chief Marketing Officer at Rimes Technologies, explains why customer obsession must translate into commercial outcomes. She explores customer intelligence, AI, data strategy, internal alignment, and pipeline accountability as markets rapidly evolve. Laura shows why sustainable revenue ultimately depends on continually understanding what customers need and building the business around those priorities.
Episode 326: Laura Davis, Chief Marketing Officer at Rimes Technologies, explains why customer obsession must translate into commercial outcomes. She explores customer intelligence, AI, data strategy, internal alignment, and pipeline accountability as markets rapidly evolve. Laura shows why sustainable revenue ultimately depends on continually understanding what customers need and building the business around those priorities.
In this 5:22 video, Laura Davis explains why staying close to customers gives companies a stronger understanding of changing priorities. She shares a high bar for customer engagement and argues that customer-facing conversations should extend across the organization. Consistent customer proximity helps product and go-to-market teams focus on real business problems instead of internally driven ideas.
In this 5:01 video, Cynthia Gumbert explains how continuous customer input improves marketing, sales, product decisions, and brand trust. She shows why listening helps companies stay focused instead of reacting to every new competitor. Cynthia also reveals how providing value outside sales and renewal cycles builds stronger, longer-lasting customer relationships.
Episode #321: Cynthia Gumbert, Chief Marketing Officer at Litera, explains how established companies can compete confidently in an AI-first market. She shares how customer trust, long-range innovation, and a dedicated Voice of the Customer program strengthen brand relevance and revenue growth. Cynthia also reveals why customer advocates often outperform traditional marketing and sales messages.
Episode #321: Cynthia Gumbert, Chief Marketing Officer at Litera, explains how established companies can compete confidently in an AI-first market. She shares how customer trust, long-range innovation, and a dedicated Voice of the Customer program strengthen brand relevance and revenue growth. Cynthia also reveals why customer advocates often outperform traditional marketing and sales messages.
Episode #315: Gregory Banning, Chief Revenue Officer at Rithum, explains why customer obsession is the foundation of sustainable revenue growth. He shares how internal alignment, company culture, and customer feedback systems help organizations stay focused on what truly matters. Gregory also reveals why leaders should regularly pause and audit whether the customer remains at the center of every decision.
In this 5:56 video, Gregory Banning discusses why internal alignment is one of the greatest challenges to creating sustainable growth. He shares an example in which communication breakdowns caused customer confusion and explains how better systems and processes can prevent such issues. Gregory also introduces Rithum's Founding Customer Program, which brings customers directly into product development decisions.