Episode #321: Cynthia Gumbert, Chief Marketing Officer at Litera, explains how established companies can compete confidently in an AI-first market. She shares how customer trust, long-range innovation, and a dedicated Voice of the Customer program strengthen brand relevance and revenue growth. Cynthia also reveals why customer advocates often outperform traditional marketing and sales messages.
Episode #319: Rebecca Welsher Kaplan, Chief Marketing Officer at Slice Merchant Services, explains why trust, customer obsession, and empowered employees have become the real competitive advantage in modern B2B growth. She explores how AI, personalization, and strong relationships work together to build lasting customer loyalty. The companies that consistently prioritize people alongside technology will earn stronger brands and sustainable growth.
In this 3:49 video, Rebecca Welsher Kaplan explains why customer obsession must guide technology innovation instead of following it. She shares how listening for recurring customer challenges helps organizations anticipate future needs before competitors do. Technology creates greater value when it solves meaningful problems customers have not yet articulated.
Episode #319: Rebecca Welsher Kaplan, Chief Marketing Officer at Slice Merchant Services, explains why trust, customer obsession, and empowered employees have become the real competitive advantage in modern B2B growth. She explores how AI, personalization, and strong relationships work together to build lasting customer loyalty. The companies that consistently prioritize people alongside technology will earn stronger brands and sustainable growth.
Episode #312: Christine Ravanat, Group CMO and Executive Committee Member at Expleo Group, explains why customer obsession is becoming the foundation of sustainable B2B growth. She shares how organizations can replace assumptions with deeper customer understanding to improve alignment, trust, and revenue outcomes. She also outlines practical leadership changes that help customer insights influence strategic decisions across the business.
In this 6:29 video, Christine Ravanat explains why meaningful customer conversations should begin long before buyers are ready to purchase. She shares how understanding business context builds trust and strengthens executive relationships over time. She also explains why authentic curiosity creates better opportunities than leading with a sales pitch.
Episode #312: Christine Ravanat, Group CMO and Executive Committee Member at Expleo Group, explains why customer obsession is becoming the foundation of sustainable B2B growth. She shares how organizations can replace assumptions with deeper customer understanding to improve alignment, trust, and revenue outcomes. She also outlines practical leadership changes that help customer insights influence strategic decisions across the business.
Episode #307: John Laughlin, CEO and President of CTI, shares why earning executive access starts with trust, not selling. He explains how customer understanding, relationship-building, and organizational culture drive long-term growth. The conversation explores why trust accelerates speed, efficiency, and decision-making. John also reveals how leaders can use culture, communication, and AI to strengthen customer relationships while scaling their businesses.
Episode #307: John Laughlin, CEO and President of CTI, shares why earning executive access starts with trust, not selling. He explains how customer understanding, relationship-building, and organizational culture drive long-term growth. The conversation explores why trust accelerates speed, efficiency, and decision-making. John also reveals how leaders can use culture, communication, and AI to strengthen customer relationships while scaling their businesses.
Episode #295: David T. Roberts, CEO at SugarAI, explains how AI is transforming CRM from a reporting tool into a platform that actively helps sellers prioritize, engage, and close opportunities. Grant Johnson, Chief Growth Officer at Chief Outsiders, shares why unified KPIs, organizational alignment, and relationship-focused execution are essential for sustainable revenue growth. Together, they reveal how AI, customer intelligence, and aligned go-to-market teams are reshaping the future of CRM-driven business success.