Read more about the article Sales and Marketing Alignment Starts Long Before Revenue

Sales and Marketing Alignment Starts Long Before Revenue

Episode #317: John Lamb, Chief Marketing Officer at Elo Touch Solutions, explains why sales and marketing alignment begins long before revenue is generated. He shares how mutual respect, shared priorities, and customer-focused collaboration create stronger execution across every department. The conversation also explores how culture, brand consistency, and organizational alignment help companies build trust, accelerate growth, and create lasting customer relationships.

Continue ReadingSales and Marketing Alignment Starts Long Before Revenue
Read more about the article Sales and Marketing Alignment Starts Long Before Revenue

Sales and Marketing Alignment Starts Long Before Revenue

  • Post author:
  • Post category:
  • Post comments:0 Comments

Episode #317: John Lamb, Chief Marketing Officer at Elo Touch Solutions, explains why sales and marketing alignment begins long before revenue is generated. He shares how mutual respect, shared priorities, and customer-focused collaboration create stronger execution across every department. The conversation also explores how culture, brand consistency, and organizational alignment help companies build trust, accelerate growth, and create lasting customer relationships.

Continue ReadingSales and Marketing Alignment Starts Long Before Revenue
Read more about the article The Three-Tiered B2B Strategy to Double Revenue

The Three-Tiered B2B Strategy to Double Revenue

Episode #316: Justin Steinman, Chief Marketing Officer at ModMed, shares why sustainable growth requires three disciplines working together: brand, demand generation, and product marketing. He explains how a unified message increased market awareness, aligned the organization, and strengthened revenue outcomes. Justin also reveals why the best marketers listen closely to customers to create strategies that drive long-term growth.

Continue ReadingThe Three-Tiered B2B Strategy to Double Revenue
Read more about the article The Three-Tiered B2B Strategy to Double Revenue

The Three-Tiered B2B Strategy to Double Revenue

  • Post author:
  • Post category:
  • Post comments:0 Comments

Episode #316: Justin Steinman, Chief Marketing Officer at ModMed, shares why sustainable growth requires three disciplines working together: brand, demand generation, and product marketing. He explains how a unified message increased market awareness, aligned the organization, and strengthened revenue outcomes. Justin also reveals why the best marketers listen closely to customers to create strategies that drive long-term growth.

Continue ReadingThe Three-Tiered B2B Strategy to Double Revenue
Read more about the article Part Four: The Revenue Logic of Customer Obsession

Part Four: The Revenue Logic of Customer Obsession

Episode #315: Gregory Banning, Chief Revenue Officer at Rithum, explains why customer obsession is the foundation of sustainable revenue growth. He shares how internal alignment, company culture, and customer feedback systems help organizations stay focused on what truly matters. Gregory also reveals why leaders should regularly pause and audit whether the customer remains at the center of every decision.

Continue ReadingPart Four: The Revenue Logic of Customer Obsession
Read more about the article (5:56 Q&A Video) “Cross-Functional Alignment Strengthens Success and Growth”

(5:56 Q&A Video) “Cross-Functional Alignment Strengthens Success and Growth”

In this 5:56 video, Gregory Banning discusses why internal alignment is one of the greatest challenges to creating sustainable growth. He shares an example in which communication breakdowns caused customer confusion and explains how better systems and processes can prevent such issues. Gregory also introduces Rithum's Founding Customer Program, which brings customers directly into product development decisions.

Continue Reading(5:56 Q&A Video) “Cross-Functional Alignment Strengthens Success and Growth”
Read more about the article Part Four: The Revenue Logic of Customer Obsession

Part Four: The Revenue Logic of Customer Obsession

  • Post author:
  • Post category:
  • Post comments:0 Comments

Episode #315: Gregory Banning, Chief Revenue Officer at Rithum, explains why customer obsession is the foundation of sustainable revenue growth. He shares how internal alignment, company culture, and customer feedback systems help organizations stay focused on what truly matters. Gregory also reveals why leaders should regularly pause and audit whether the customer remains at the center of every decision.

Continue ReadingPart Four: The Revenue Logic of Customer Obsession
Read more about the article Part Three: The Revenue Logic of Customer Obsession

Part Three: The Revenue Logic of Customer Obsession

Episode #314: GTM Leader Lauren Shleifer Goldstein explains why customer obsession is the foundation of sustainable business growth. She shares practical strategies for aligning teams, building trust, and using customer insights to improve decisions across the organization. Lauren also reveals why people, processes, and customer understanding matter more than technology alone.

Continue ReadingPart Three: The Revenue Logic of Customer Obsession
Read more about the article (3:47 Q&A Video) “Customer Trust Starts Before The Buying Process Begins”

(3:47 Q&A Video) “Customer Trust Starts Before The Buying Process Begins”

In this 3:47 video, Lauren Shleifer Goldstein explains why organizations should engage buyers long before formal sales conversations begin. She shares how thought leadership helps customers recognize problems earlier in their journey. Lauren also discusses practical ways to build trust before buyers create their shortlist.

Continue Reading(3:47 Q&A Video) “Customer Trust Starts Before The Buying Process Begins”
Read more about the article Part Three: The Revenue Logic of Customer Obsession

Part Three: The Revenue Logic of Customer Obsession

  • Post author:
  • Post category:
  • Post comments:0 Comments

Episode #314: GTM Leader Lauren Shleifer Goldstein explains why customer obsession is the foundation of sustainable business growth. She shares practical strategies for aligning teams, building trust, and using customer insights to improve decisions across the organization. Lauren also reveals why people, processes, and customer understanding matter more than technology alone.

Continue ReadingPart Three: The Revenue Logic of Customer Obsession