Read more about the article Your Customers Are Now Your Most Important Marketing Channel

Your Customers Are Now Your Most Important Marketing Channel

Episode #310: Michael Ciancio, Chief Marketing Officer at Expert Institute, shares why customers have become the most important marketing channel in modern B2B growth. He explains how trust, customer voice, and consistent messaging shape buying decisions long before a prospect speaks with sales. The conversation highlights the growing influence of AI search and why authentic customer insights now outperform traditional marketing content. Michael also outlines how internal alignment creates the foundation for sustainable growth.

Continue ReadingYour Customers Are Now Your Most Important Marketing Channel
Read more about the article Your Customers Are Now Your Most Important Marketing Channel

Your Customers Are Now Your Most Important Marketing Channel

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Episode #310: Michael Ciancio, Chief Marketing Officer at Expert Institute, shares why customers have become the most important marketing channel in modern B2B growth. He explains how trust, customer voice, and consistent messaging shape buying decisions long before a prospect speaks with sales. The conversation highlights the growing influence of AI search and why authentic customer insights now outperform traditional marketing content. Michael also outlines how internal alignment creates the foundation for sustainable growth.

Continue ReadingYour Customers Are Now Your Most Important Marketing Channel
Read more about the article CMOs: The True Role of B2B Demand Gen & Customer Marketing

CMOs: The True Role of B2B Demand Gen & Customer Marketing

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Hunter Montgomery, a 2x CMO with 25+ years of experience, explores changing B2B demand gen and customer marketing roles. He stresses adapting to customer expectations, using data as a competitive edge, and promoting thought leadership and customer-centric strategies for perpetuating revenue growth and customer relationships.

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Read more about the article How to Evaluate Your Next B2B CMO Company and Role

How to Evaluate Your Next B2B CMO Company and Role

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Jill Ransome, a 2x B2B CMO, discusses alignment and strategic thinking when looking for a new CMO position. She talks about the high turnover rate of B2B CMOs and the need to interview companies as much as they interview you and ensure alignment with your beliefs on the true role of a CMO in adding value to the organization.

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Read more about the article Part 2: What B2B CEOs Want From Their CMOs

Part 2: What B2B CEOs Want From Their CMOs

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Hear directly from the CEO of Maxio, Randy Wootton, a 3x CEO, former CRO, and Chief Strategy Officer, about the evolution of the role of the CMO, emphasizing that today, greater focus needs to be placed on revenue generation, customer marketing thought leadership, self-serve buying, and overall value creation for the company.

Continue ReadingPart 2: What B2B CEOs Want From Their CMOs