The Growth Asset Most Companies Barely Use

  • Post author:
  • Post published:
  • Post category:
  • Post comments:0 Comments

Episode #346: Ashley Deibert, a three-time Chief Marketing Officer, explains why customers are one of the most valuable growth assets B2B companies often underuse. She shares how loyalty, advocacy, and ongoing customer partnership can protect revenue while creating trust with future buyers. Ashley also explains why long-term growth requires patience, quick wins, and a customer voice that shapes every part of the business.

Continue ReadingThe Growth Asset Most Companies Barely Use

The Growth Asset Most Companies Barely Use

Episode #346: Ashley Deibert, a three-time Chief Marketing Officer, explains why customers are one of the most valuable growth assets B2B companies often underuse. She shares how loyalty, advocacy, and ongoing customer partnership can protect revenue while creating trust with future buyers. Ashley also explains why long-term growth requires patience, quick wins, and a customer voice that shapes every part of the business.

Continue ReadingThe Growth Asset Most Companies Barely Use

Part Sixteen: The Revenue Logic of Customer Obsession

  • Post author:
  • Post published:
  • Post category:
  • Post comments:0 Comments

Episode #344: Vincent Placer, Chief Executive Officer at Teletech, explains why customer conversations should be treated as a source of business value, not simply a customer service cost. He shares how companies can use the voice of the customer to identify churn risk, uncover growth opportunities, and improve the customer experience. He also explores how AI can turn thousands of customer interactions into actionable insight.

Continue ReadingPart Sixteen: The Revenue Logic of Customer Obsession

Part Sixteen: The Revenue Logic of Customer Obsession

Episode #344: Vincent Placer, Chief Executive Officer at Teletech, explains why customer conversations should be treated as a source of business value, not simply a customer service cost. He shares how companies can use the voice of the customer to identify churn risk, uncover growth opportunities, and improve the customer experience. He also explores how AI can turn thousands of customer interactions into actionable insight.

Continue ReadingPart Sixteen: The Revenue Logic of Customer Obsession

Why Soft B2B Advantages Are Reshaping B2B Growth

Episode #319: Rebecca Welsher Kaplan, Chief Marketing Officer at Slice Merchant Services, explains why trust, customer obsession, and empowered employees have become the real competitive advantage in modern B2B growth. She explores how AI, personalization, and strong relationships work together to build lasting customer loyalty. The companies that consistently prioritize people alongside technology will earn stronger brands and sustainable growth.

Continue ReadingWhy Soft B2B Advantages Are Reshaping B2B Growth

(3:49 Q&A Video) “Predict Customer Needs Before Competitors Recognize Them”

In this 3:49 video, Rebecca Welsher Kaplan explains why customer obsession must guide technology innovation instead of following it. She shares how listening for recurring customer challenges helps organizations anticipate future needs before competitors do. Technology creates greater value when it solves meaningful problems customers have not yet articulated.

Continue Reading(3:49 Q&A Video) “Predict Customer Needs Before Competitors Recognize Them”

Why Soft B2B Advantages Are Reshaping B2B Growth

  • Post author:
  • Post published:
  • Post category:
  • Post comments:0 Comments

Episode #319: Rebecca Welsher Kaplan, Chief Marketing Officer at Slice Merchant Services, explains why trust, customer obsession, and empowered employees have become the real competitive advantage in modern B2B growth. She explores how AI, personalization, and strong relationships work together to build lasting customer loyalty. The companies that consistently prioritize people alongside technology will earn stronger brands and sustainable growth.

Continue ReadingWhy Soft B2B Advantages Are Reshaping B2B Growth

Part Five: The Revenue Logic of Customer Obsession

Episode #318: Eliana Angelova, Global Chief Revenue Officer at iSON Xperiences, explains why customer obsession has become the defining growth strategy in the AI era. She shares practical lessons on exceeding customer expectations, aligning teams around shared outcomes, and using AI to strengthen customer experiences rather than simply improve efficiency. She also provides a practical framework for building sustainable revenue through customer-first thinking.

Continue ReadingPart Five: The Revenue Logic of Customer Obsession

(5:23 Q&A Video) “Every Touchpoint Builds Stronger Customer Trust and Revenue”

In this 5:23 video, Eliana Angelova explains why today's customer journey is far more complex than it was just a few years ago. She shares why every interaction has become an opportunity to strengthen trust and customer loyalty. The conversation also reveals how AI is changing the way buyers prepare before every sales meeting. It provides practical guidance for delivering exceptional experiences throughout the entire customer journey.

Continue Reading(5:23 Q&A Video) “Every Touchpoint Builds Stronger Customer Trust and Revenue”

Part Five: The Revenue Logic of Customer Obsession

  • Post author:
  • Post published:
  • Post category:
  • Post comments:0 Comments

Episode #318: Eliana Angelova, Global Chief Revenue Officer at iSON Xperiences, explains why customer obsession has become the defining growth strategy in the AI era. She shares practical lessons on exceeding customer expectations, aligning teams around shared outcomes, and using AI to strengthen customer experiences rather than simply improve efficiency. She also provides a practical framework for building sustainable revenue through customer-first thinking.

Continue ReadingPart Five: The Revenue Logic of Customer Obsession