Episode #204: In this 2:51 video, Jody Guetter discusses the tension between abundant data and human creativity in the marketing field. She cautions that efficiency gains must not squeeze out empathy or imagination. She also shares why slowing down strategically restores room for innovative thinking and argues that nurturing the creative process ultimately accelerates results.
Episode #204: Jody Guetter, CEO at finmarkIQ, explains why AI‑era marketing must include real people at every stage. She argues that the human-in-the-loop extends beyond data validation to market testing, focus groups, and brand activation. Jody also shows how CMOs must be technologists without forgetting who they serve and outlines how human touch differentiates B2B strategies in an age of automation.
Episode #204: Jody Guetter, CEO at finmarkIQ, explains why AI‑era marketing must include real people at every stage. She argues that the human-in-the-loop extends beyond data validation to market testing, focus groups, and brand activation. Jody also shows how CMOs must be technologists without forgetting who they serve and outlines how human touch differentiates B2B strategies in an age of automation.
Sheel Gupta, Fractional CMO/CGO and Co-Founder of 1to10, dives into the critical agenda for CMOs in their first 60 days, focusing on leveraging customer insights to drive comprehensive marketing strategies. Sheel shares her journey from a marketing operations specialist to a strategic leader managing sales, marketing, and customer success, offering listeners a wealth of knowledge on aligning marketing initiatives with corporate growth objectives.
💡Sheel Gupta, Fractional CMO/CGO and Co-Founder of 1to10, dives into the critical agenda for CMOs in their first 60 days, focusing on leveraging customer insights to drive comprehensive marketing strategies. Sheel shares her journey from a marketing operations specialist to a strategic leader managing sales, marketing, and customer success, offering listeners a wealth of knowledge on aligning marketing initiatives with corporate growth objectives.💡
Vikram Bhaskaran, VP of Growth Marketing at ThoughtSpot, delves into the concept of the Zero Moment of Truth (ZMOT) and its crucial role in contemporary marketing strategies. He also explores how understanding and leveraging ZMOT can help marketers better align their efforts with customer needs, leading to more effective engagement and conversion tactics. Vikram shares his journey from software engineering to marketing and emphasizes the importance of being customer-obsessed to truly address market needs.
Jeff Perkins, a 3x CMO and CEO, has a wealth of experience driving hockey stick growth at startups. Jeff has successfully led multiple companies to rapid growth. Many companies wonder how others are able to experience exponential growth while they struggle to make incremental progress. Jeff sheds light on this topic.
Experienced CMO Karyn Scott is a marketing professional with over 30 years of experience in the tech industry. She has worked with companies like Cisco, Salesforce, and various startups. With a background in journalism, Karyn understands the power of storytelling and its importance in marketing—making your message 22x more memorable.