Episode #207: Courtny Cloeter, Chief Revenue Officer at OneSource Virtual, explains how reframing growth expectations fuels accelerated success. He emphasizes the importance of continually revisiting real customer value, engaging deeply with feedback, and cultivating a culture that welcomes constructive feedback. Courtny shares how using the “so what” test prioritizes high‑impact initiatives.
Episode #204: In this 2:51 video, Jody Guetter discusses the tension between abundant data and human creativity in the marketing field. She cautions that efficiency gains must not squeeze out empathy or imagination. She also shares why slowing down strategically restores room for innovative thinking and argues that nurturing the creative process ultimately accelerates results.
Episode #204: Jody Guetter, CEO at finmarkIQ, explains why AI‑era marketing must include real people at every stage. She argues that the human-in-the-loop extends beyond data validation to market testing, focus groups, and brand activation. Jody also shows how CMOs must be technologists without forgetting who they serve and outlines how human touch differentiates B2B strategies in an age of automation.
Episode #204: Jody Guetter, CEO at finmarkIQ, explains why AI‑era marketing must include real people at every stage. She argues that the human-in-the-loop extends beyond data validation to market testing, focus groups, and brand activation. Jody also shows how CMOs must be technologists without forgetting who they serve and outlines how human touch differentiates B2B strategies in an age of automation.
Episode #199: Joris van der Waart, CMO at Lumosa, shares invaluable insights on building brand trust and the critical importance of deeply understanding the Ideal Customer Profile (ICP). He highlights the ongoing decline of trust within B2B relationships and emphasizes that marketers must rebuild it through authentic dialogue and genuine curiosity. Drawing from his experiences, Joris illustrates how direct, unfiltered engagement with customers and internal teams strengthens relationships and sharpens marketing strategies.
Episode #199: Joris van der Waart, CMO at Lumosa, shares invaluable insights on building brand trust and the critical importance of deeply understanding the Ideal Customer Profile (ICP). He highlights the ongoing decline of trust within B2B relationships and emphasizes that marketers must rebuild it through authentic dialogue and genuine curiosity. Drawing from his experiences, Joris illustrates how direct, unfiltered engagement with customers and internal teams strengthens relationships and sharpens marketing strategies.
Lee Grunnell, CMO at Womble Bond Dickinson (UK), sheds light on the critical examination of the Ideal Customer Profile (ICP) and the necessity of being uncomfortable with traditional marketing concepts to achieve growth and customer satisfaction. He advocates for a market-oriented approach, urging businesses to see the world through their customers' lenses rather than their own. This marketing podcast episode is filled with insights on customer focus, market orientation, and the ever-evolving roles of sales and marketing in understanding customer needs.
Lee Grunnell, CMO at Womble Bond Dickinson (UK), sheds light on the critical examination of the Ideal Customer Profile (ICP) and the necessity of being uncomfortable with traditional marketing concepts to achieve growth and customer satisfaction. He advocates for a market-oriented approach, urging businesses to see the world through their customers' lenses rather than their own. This marketing podcast episode is filled with insights on customer focus, market orientation, and the ever-evolving roles of sales and marketing in understanding customer needs.
In this 2:57 video, James Dress discusses the lack of value B2B buyers perceive in thought leadership content, with a Forbes study giving it a D-minus rating. The conversation focuses on shifting from self-promotion to genuine customer understanding and incorporating feedback to create meaningful engagement and advocacy.
James Dress, Chief Growth Officer at Corus, discusses the evolving role of C-suite executives and strategies to avoid exhausting your Total Addressable Market (TAM). He emphasizes the importance of building trust with clients and moving away from aggressive lead-gen tactics. He also shares insights from his experience in SaaS and healthcare to align marketing and sales strategies with business goals.