Episode #346: Ashley Deibert, a three-time Chief Marketing Officer, explains why customers are one of the most valuable growth assets B2B companies often underuse. She shares how loyalty, advocacy, and ongoing customer partnership can protect revenue while creating trust with future buyers. Ashley also explains why long-term growth requires patience, quick wins, and a customer voice that shapes every part of the business.
Episode #346: Ashley Deibert, a three-time Chief Marketing Officer, explains why customers are one of the most valuable growth assets B2B companies often underuse. She shares how loyalty, advocacy, and ongoing customer partnership can protect revenue while creating trust with future buyers. Ashley also explains why long-term growth requires patience, quick wins, and a customer voice that shapes every part of the business.
Episode #345: Charlie Harris, Chief Marketing Officer at Connective3, explains why past success cannot define a company’s next growth strategy. She shares how direct conversations with enterprise buyers revealed new challenges, changed positioning, and strengthened internal decisions. Charlie also explores the revenue impact of customer insight, executive events, thought leadership, and LLM search.
Episode #345: Charlie Harris, Chief Marketing Officer at Connective3, explains why past success cannot define a company’s next growth strategy. She shares how direct conversations with enterprise buyers revealed new challenges, changed positioning, and strengthened internal decisions. Charlie also explores the revenue impact of customer insight, executive events, thought leadership, and LLM search.
In this 5:37 video, Charlie Harris explains why executives shouldn't measure conversations only by immediate sales results. Open discussions give leaders a rare view of what buyers are trying to solve. She shares how peer learning and useful insights create value across a longer buying journey. Trust grows when every interaction offers more than a product pitch.
Episode #344: Vincent Placer, Chief Executive Officer at Teletech, explains why customer conversations should be treated as a source of business value, not simply a customer service cost. He shares how companies can use the voice of the customer to identify churn risk, uncover growth opportunities, and improve the customer experience. He also explores how AI can turn thousands of customer interactions into actionable insight.
Episode #344: Vincent Placer, Chief Executive Officer at Teletech, explains why customer conversations should be treated as a source of business value, not simply a customer service cost. He shares how companies can use the voice of the customer to identify churn risk, uncover growth opportunities, and improve the customer experience. He also explores how AI can turn thousands of customer interactions into actionable insight.
Episode #323: Alison Richmond, Chief Marketing Officer at Medix, explains why customer obsession requires more than collecting feedback. She explores sales and marketing alignment, customer experience, and the importance of asking better questions. Alison also shows how customer insight can shape decisions, strengthen trust, and support growth across the business.
Episode #323: Alison Richmond, Chief Marketing Officer at Medix, explains why customer obsession requires more than collecting feedback. She explores sales and marketing alignment, customer experience, and the importance of asking better questions. Alison also shows how customer insight can shape decisions, strengthen trust, and support growth across the business.
In this 3:35 video, Alison Richmond explains why customer insight must be shared across the business. She connects strong marketing to long-running customer relationships and a clear understanding of the brand promise. Creating a trusted source of customer truth helps teams make better decisions and deliver experiences that differentiate the company.