In this 3:46 video, Stephanie Davis Smith explains a six-stage psychology from excitement to “we.” She personalizes support to speed progress and reduce churn. She celebrates raving fans who amplify the message. She notes referral gains as proof of loyalty.
Episode #222: Stephanie Davis Smith, CMO at The N2 Company, shows how to reduce channel overwhelm by focusing on where execution excels. She explains a six-stage franchise psychology that converts excitement into loyalty. She details budget-efficient content reuse and ROI rigor. She ties it all together with voice of the customer alignment.
Episode #222: Stephanie Davis Smith, CMO at The N2 Company, shows how to reduce channel overwhelm by focusing on where execution excels. She explains a six-stage franchise psychology that converts excitement into loyalty. She details budget-efficient content reuse and ROI rigor. She ties it all together with voice of the customer alignment.
Episode #208: In this 11:38 video, Lina Tonk and Efrat Ravid explore the startling finding that over 60 percent of buyers feel deliberately misled by sellers. They explain why AI cannot replace genuine human connection and why brands must combine in-person intimacy with AI-powered listening. Their perspective offers a dual approach to rebuilding trust at scale.
Episode #208: Efrat Ravid, Chief Marketing Officer at Quantum Metric, and Lina Tonk, Chief Marketing Officer at Recurly, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.
Episode #208: Efrat Ravid, Chief Marketing Officer at Quantum Metric, and Lina Tonk, Chief Marketing Officer at Recurly, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.