Episode #347: Melanie Zmetek Naconecy de Souza, Chief Marketing Officer at AERTEC, explains why customer obsession begins with clarity. She shares how purpose, shared customer understanding, and brand consistency align complex B2B organizations. Her perspective shows how marketing can build trust before a sales conversation begins.
Episode #347: Melanie Zmetek Naconecy de Souza, Chief Marketing Officer at AERTEC, explains why customer obsession begins with clarity. She shares how purpose, shared customer understanding, and brand consistency align complex B2B organizations. Her perspective shows how marketing can build trust before a sales conversation begins.
In this 1:54 video, Melanie Zmetek Naconecy de Souza explains why B2B customer understanding must begin with people. She shares how buyers bring priorities, challenges, and trust concerns into every decision. Her message reframes customer obsession as a business discipline, not a B2C practice.
Episode #342: Jan Willem Doornbos, Chief Marketing Officer at Nomentia, explains why sustainable B2B growth starts with strong foundations. He shares how customer outcomes can align sales and marketing around a common direction. Jan Willem also outlines why companies must build trust with future buyers and create distinctive marketing before demand becomes visible.
Episode #342: Jan Willem Doornbos, Chief Marketing Officer at Nomentia, explains why sustainable B2B growth starts with strong foundations. He shares how customer outcomes can align sales and marketing around a common direction. Jan Willem also outlines why companies must build trust with future buyers and create distinctive marketing before demand becomes visible.
In this 3:04 video, Jan Willem Doornbos explains why quarterly pressure can lead teams to overfocus on active buyers. Only around 5% of the market is buying at any given time, leaving a much larger future audience. He shares why education, trust, and awareness must begin before buyers enter a formal process.
Episode #334: Zach Calef, Chief Revenue Officer at Infinity, explains how customer obsession becomes a practical revenue strategy. He explores client economics, strategic alignment, innovation, trust, human capital, and disciplined execution. Zach shows why understanding what customers truly need can help revenue teams differentiate, strengthen relationships, and build repeatable growth.
Episode #334: Zach Calef, Chief Revenue Officer at Infinity, explains how customer obsession becomes a practical revenue strategy. He explores client economics, strategic alignment, innovation, trust, human capital, and disciplined execution. Zach shows why understanding what customers truly need can help revenue teams differentiate, strengthen relationships, and build repeatable growth.
In this 3:25 video, Zach Calef breaks down the four pillars behind Infinity’s Buyerlytics Revenue System. Strategy establishes the economic objective, technology and AI support it, human capital strengthens the team, and disciplined execution drives measurable performance. Connecting these elements creates a more integrated approach to predictable revenue outcomes.
Episode #324: Katie Strout, Chief Marketing Officer at Highspring, explains why sustainable growth requires more than a stronger pipeline. She shares how customer problems can align teams around shared outcomes. Katie explores why sales and marketing should operate as one connected revenue motion. She also explains how customer validation, internal trust, and shared ownership can turn marketing into a commercial growth partner.