A joint research study between Forrester and Impact.com, with companies with mature partnership programs witnessing an average of 28% of their total company revenue.In this 4:43 podcast episode video clip…
Introducing Cristy Garcia, the CMO of impact.com and a Chief and Forbes Communication Council member. With almost 20 years of experience in B2B tech marketing, she leads a team of…
Steve MacDonald interviews Cristy Garcia, CMO of Impact.com and Forbes Communication Council member, on influencer and partner marketing's growing significance. They explore mature partnership programs contributing to up to 28% (average 23%) of revenue, per Impact.com and Forrester's study. This trend is crucial for B2B marketers, with payment tied to revenue realization. Cristy cites B2B successes like HubSpot and Zenefits, highlighting content's role in educating buyers and impacting decision-making across all stages of the buyer’s journey.