"It's been critical for our business to have our reach go beyond just using our own voice but bringing in perspectives from others as well." - Lisa Hayashi, CMO of…
Meet Daniel Christian, Senior VP of Marketing at Tradesmen International, renowned for his adeptness in bridging marketing strategy and profitability.
Join Lisa Hayashi, CMO of Safeguard Cyber, as she draws from her diverse background in angel investments and startup development to offer unique insights. Discover how CMOs can drive revenue growth through internal collaboration, empathy, and data-backed strategies. Learn how Lisa's data-driven approach builds trust, unifying marketing and sales into a single growth team. Plus, explore how Lisa sets SLAs, collaborates with outside subject matter experts to produce content that ignites conversations, and tracks metrics for a successful growth partnership.
In the world of B2B marketing, thought leadership has gained significant attention. Yet what precisely does it signify? And how is it intertwined with our products and services? In this discussion with Allie Collins, head of marketing at Centime, we will delve into the significance of thought leadership, its direct correlation with products and their perceived value, methods to infuse absolute authenticity into thought leadership communication, and the influence of data-driven insights on performance enhancement. Allie boasts extensive expertise in B2B SaaS marketing and a significant foundation in revenue operations (RevOps).
Introducing Adam Figueira, a marketing leader with over 15 years of experience in running marketing teams across various industries such as EdTech, MarTech, and FinTech. He has a unique perspective on developing creativity from his teams and working closely with sales—even participating in sales calls.