Tom Venable, Chief Commercial Officer at Aprios Customer MFG, delves into how businesses need to realign their go-to-market strategies to fit the digital age. He shares his extensive knowledge of how the buying journey has shifted over the years and why understanding this change is crucial for B2B companies aiming to remain competitive.
Jonathan Symonds, a 2x CMO with seven years of experience in the C-Suite, discusses the importance of adapting to the B2B self-serve buying trend. He explains how he has not only successfully implemented a 100% inbound buying process, but also built a content machine that serves as a perpetual seller to its audience, spanning developers through the C-suite.
Hunter Montgomery, a 2x CMO with 25+ years of experience, explores changing B2B demand gen and customer marketing roles. He stresses adapting to customer expectations, using data as a competitive edge, and promoting thought leadership and customer-centric strategies for perpetuating revenue growth and customer relationships.
Kenneth Burke is the VP of Marketing at TexRequest and a contributing writer for Entrepreneur Magazine. With over 1,000 published articles and experience helping to grow TextRequest from a bootstrapped company to generating $15 million in revenue, Kenneth shares insights and strategies for leveraging content to drive revenue.
Jim McNiel, a 2x CEO/CMO/CSO (Chief Strategy Officer), is currently the CMO of the world's oldest and largest privately funded Fusion energy company. With a software engineering background and decades of tech experience, Jim is passionate about building brands and thought leadership aided by AI language models.
Experienced CMO Karyn Scott is a marketing professional with over 30 years of experience in the tech industry. She has worked with companies like Cisco, Salesforce, and various startups. With a background in journalism, Karyn understands the power of storytelling and its importance in marketing—making your message 22x more memorable.
Introducing special guest Dayna Rothman, a 2x CMO, former CRO, and currently the CMO at Censys. Dayna dives right into the challenges faced by B2B CMOs (who suffer the shortest tenure in the C-suite) and the importance of content in driving growth from Dayna's POV—informed by her tenure running content for Marketo, pre- and post-IPO.
In this 3:52 video summary, 3x B2B CMO Jamie Gier discusses their company's focus on selling healthcare solutions to large hospitals and health systems as an analogy for all B2B account-based marketing (ABM) companies. She emphasizes the complexity of reaching various departments within these systems, each with different decision-makers and objectives.
In this 4:32 video summary, 3x B2B CMO Jamie Gier emphasizes the importance of simultaneously focusing on short-term and long-term strategies for building a successful sales pipeline. They stress the significance of establishing a recognizable brand to make prospecting and outreach more efficient. Ensuring the brand is familiar to buyers reduces the need for extensive outreach efforts, ultimately speeding up the sales cycle.
Introducing 3x B2B CMO Jamie Gier as she delves into the why and how of reversing the rapid turnover trend for B2B CMOs. We cover topics such as “Stopping the friction, getting early wins, today's brand is tomorrow's demand, why your customer’s voice should be out ahead of yours, and how to create your highest performing campaigns.”